Penman for Monday, April 22, 2019
EVERY BOOK author needs a publisher, and in this country, depending on what you write, there aren’t too many of them. There will always be a market and a publisher for law, medical, and engineering books (and let’s add cookbooks and inspirational books), but for those of us who write fiction, history, and things that won’t make you any real money, the options are few and far between.
If you’re connected with a university, an academic publisher such as the University of the Philippines Press, the Ateneo de Manila University Press, and the UST Press could be your ticket—if you pass the rigorous standards of academic publishing, which explains the prestige of getting published under a university imprint. Of course, self-publishing (what used to be derided as “vanity” publishing) has gained growing acceptance around the world, given the possibilities opened up by new desktop technologies. That still leaves authors with the problem of distribution, which neither universities and much less individuals are too adept at.
Thankfully, another option—indeed at the top of the list for most Filipino authors—is Anvil Publishing, established in 1990 as a subsidiary of the giant National Book Store chain founded in 1942 by the Ramoses. The NBS network of over 230 branches all over the country gives Anvil a formidable edge over any competition, but publishing isn’t just about distribution; as importantly, it’s about product, and bringing that product to market.
That’s the job of Anvil’s General Manager Andrea Pasion-Flores, who joined the company two years ago, coming from an ideal background as an English major and a talented writer in her own right, becoming a lawyer and then Executive Director of the National Book Development Board, followed by a stint as the only Filipino literary agent with the Singapore-based Jacaranda Agency.
She took over from the very capable Karina Bolasco, who moved over to head the Ateneo press. For most of its nearly three decades, Karina had shepherded Anvil to its predominant position in the industry, and gave many authors like me the break they needed to reach a national audience. In 1992, Anvil took on my first novel, Killing Time in a Warm Place, the first of many projects I would do with them. Today, 27 years later under Andrea, Anvil is working with me again to produce my Collected Stories, the culmination of about 45 years of my work in short fiction, after I recently edited a new edition of Manuel Arguilla’s short stories for them. It’s a milestone I’m eagerly anticipating, which should be out before the year ends.
And it’s not even old folks like me, Krip Yuson, Ambeth Ocampo, and Lualhati Bautista that Anvil’s helping out the most these days, but exciting young authors like VJ Campilan, whose novel All My Lonely Islands has won a slew of awards. Anvil has also just teamed up with Wattpad to create Bliss Books for young Filipino readers, drawing on the popular YA online platform.
Last February, Anvil celebrated its 29thanniversary, and Andrea came out with a list of interesting company factoids, some of which I asked her permission to share with you:
- The first title published by Anvil was Atlas Adarna in May 1990, a collection of regional maps.
- Its first cookbook was The Best of Maya Cookfest, volumes 1-3, published in July 1990.
- Aside from the Atlas Adarna, Anvil’s first trade book was an anthology of Carlos Palanca award-winning stories, published in September 1990. Ambeth Ocampo’s Looking Back and Rizal Without the Overcoat were published in November 1990, and continue to be highly popular.
- Margarita Holmes’ Life, Love, and Lust was the first collection of essays published by Anvil. It came out in September of 1990 and sold for P125.
- Between 1990 and 1991, Anvil published 160 titles: pocket books, coloring books and the series Our World of Reading and Our World of Language, Our World of Science. It’s estimated to have since published more than 2,000 titles.
- In 2017, Anvil revived Anvil Classics, which for a long time only counted Nick Joaquin’s novel Cave and Shadows, but now has all his stories and his other novel The Woman Who Had Two Navels,and his collection of plays Tropical Baroque: Four Manileño Theatricals; Lualhati Bautista’s most eminent novels (Dekada ’70, Desaparasidos, Bata Bata Paano Ka Ginawa, and ‘Gapo), Carlos Bulosan’s America Is in the Heart, and Manuel Arguilla’s collected stories. (My Collected Stories will fall under this imprint.)
“In 29 years,” Andrea says, “Anvil has grown to be one of the leading publishers in the country, serving a diverse audience that is represented by the diversity of authors on its roster. And though the business of publishing books has become a little bit more complicated than 29 years ago, my two short years in the company have shown me that the commitment to books of the Ramos family, represented by Xandra Ramos-Padilla, is strong and unwavering. And for our growing team of 43, running up to 2020, we have a few things planned on all fronts.”
Congrats, Andrea, and may Anvil—among our other notable publishers—continue to promote good writing and reading for and by Filipinos.