Tag Archives: Anvil

Penman No. 436: A New Blooming at Milflores

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Penman for Sunday, March 6, 2022

CHAIRMAN MAO’S dictum about letting “a hundred flowers bloom, a thousand schools of thought contend” must have been on the mind of former activist, writer, retired UN official, and later gentleman-farmer and entrepreneur Antonio “Tony” Hidalgo when he founded Milflores Publishing in 1999 to publish books that would “meet the needs and wants of the Filipino masses.” His wife, the celebrated author Cristina Pantoja “Jing” Hidalgo, could not have been more pleased. Aside from building a lovely heritage home in San Miguel, Bulacan with a cock farm for Tony behind it, the Hidalgos were eager to do their part for Philippine literature beyond teaching and writing. 

Milflores would go on to publish 80 titles on such varied subjects as suburban living, cockfighting, and 20th-century masculinity, on top of the usual fiction. It was beginning to make a mark as a small but quality press—and then Tony sadly and suddenly died in 2011, leaving a devastated Jing to carry on with distributing their titles. Busy with her own professional life, Jing soldiered on as far as she could, until 2020 when a white knight entered the picture in the form of Andrea Pasion-Flores, who had been her student (and mine) at UP many years earlier. 

Since graduation, Drea—a fine fictionist in her own right—moved on to become a lawyer, then executive director of the National Book Development Board, then our first international literary agent, and until 2020 general manager of Anvil Publishing. Post-Amvil, Drea was looking for fresh challenges and opportunities, and she found it in Milflores. Her husband Javi, also a lawyer, put her up to it: “Javi and I thought about starting a new publishing company, which might’ve been cheaper. But Javi gave me the idea of buying Milflores. First, because of the name—it fits with ours. Second, it already had some goodwill that would be a shame if it were forgotten. Third, it wouldn’t hurt to ask Jing if she had any plans for it. In a heartbeat, she said yes.”

Since that takeover, Milflores has already come out with an impressive list of titles that herald a new blooming for both the company and Philippine literary publishing as a whole. Against all the odds thrown her way by the pandemic, the tenacious Drea managed to secure publishing rights from top-drawer Filipino authors such as Charlson Ong, whose wild and wacky novel White Lady, Black Christ became Milflores’ flagship offering in May 2021. As Charlson’s agent, Drea had already sold an earlier novel of his to a Malaysian publisher, so this was a natural follow-through.

This was followed by a new edition of Nick Joaquin’s Rizal in Saga. Drea had also sold NJ to Penguin Classics. “I wanted this book more than anything because, as Ambeth Ocampo said, the book went out of print the moment it was published because the government gave it out as a souvenir during the centennial of Rizal’s death in 1996, and was never reprinted.” Drea pulled out all the stops, and went for a hardcover edition. “If I was to deserve this book, there would be no cutting corners. I had to make people realize the value of this book. It had to be an object to be desired. And, as Ambeth told me, we both made sure it came out well because we both felt NJ deserved no less. When I die and go to book heaven, I want to hear Nick and Rizal tell me, I did well by them, haha!”

Simeon “Jun” Dumdum’s Why Keanu Reeves Is Lonely and Why the World Goes on as It Does, a small collection of poetry, was another risk worth taking. “Knowing I wouldn’t be raking in millions with this book, why did I want it? Because anyone who reads his poetry will be uplifted. It’s a book to treasure, really. Jun Dumdum was so game with whatever we did with it, even if we said we’d like the book to be neon pink and green. He was onboard! I like those kind of writers.”

Writer and noted bookseller Padma Perez brought Milflores its biggest book yet, Harvest Moon: Poems and Stories from the Edge of the Climate Crisis, co-published with the Institute for Climate and Sustainable Cities (ICSC). Most books with a political agenda tend to be preachy and off-putting, but Harvest Moon is unique in its concept and execution. Twenty-four writers from around the world were given evocative photographs as prompts, with the further stipulation that they were to avoid buzz words and phrases such as “sustainability” and “climate change.” The result is visually and textually moving, investing the project with deep personal insight. This book is being sold at a deep discount, thanks to a subsidy from ICSC.

Drea Pasion-Flores has followed these up with other provocative projects, including many more in the pipeline. Robby Kwan Laurel’s Ongpin Stories is a timely reprint; former Sen. Rodolfo Biazon’s biography by Eric Ramos is a gripping narrative of a man who rose from doing other people’s laundry and selling in the market to become a general and senator, and one of the heroes of EDSA 1; David Guerrero’s The Crap Ideas Book is an inspirational book on creativity; the bedridden Nick Carbo’s new book of poems, Epithalamion, is, says Drea, his “shot at immortality.”

Milflores also has something lined up for younger readers: Kat Martin’s debut novel At Home with Crazy is the story of a 14-year-old girl dealing with the stress of living with a mother with a mental illness. Internist-oncologist William Liangco’s Even Ducks Get Liver Cancer and Other Essays is a hilarious romp through the travails of med school in a charity hospital. Drea will also publish two graphic nonfiction books by the feminist Swedish graphic illustrator Liv Stromquist and a cookbook by artist and cancer-fighter Robert Alejandro.

“I have big dreams for Milflores,” says Drea. “I want to try to bring a Philippine company out there, not just here. I’m guessing it’s not going to be the next Coca-Cola Company. It’s going to take time and lots of good books, but I have no doubt I can get there—or somewhere close to it.” (More information at milflorespublishing.com)

Penman No. 370: A Collection and a Collaboration

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Penman for Monday, September 16, 2019

 

YOU KNOW that you’ve reached the hilltop, just in time to view the sunset, when they start compiling your works into hefty one-volume collections that could take a very long vacation on a very lonely island to plow through. Apparently I’m at that point, because Anvil Publishing has just released Voyager and Other Fictions: The Collected Stories of Jose Dalisay, a 500-page compendium of 43 stories written and published over four decades from the 1970s onwards.

I had been quietly at work on this collection these past few months with Anvil general manager Andrea Pasion-Flores and her team, and I was elated to see it being sold at the recent Philippine Readers and Writers Festival, and later at National Book Store, Anvil’s parent company. Let me just share what I said about the project in my brief preface to the stories:

“These stories span forty years, from 1975 to 2015, during which I turned from a lanky 21-year-old to a potbellied senior, and everything in between. I’ve chosen to present them in the chronological order of their writing, as best as my challenged memory could manage, hoping that this sequencing will reveal some patterns of growth and change in the way a writer selects and treats material as he himself is shaped by life and time.

“The inclusion of some juvenilia may be indulgent, but my excuse is that it may be instructive and inspiring (albeit by negative example) to the young writer who must be made to believe that better things come with age.

“I came to fiction in English from a background in drama and screenwriting in Filipino. This helps explain my interest in scene-setting and dialogue, in the unseen currents of thought and feeling that cross synapses and much larger spaces between people.

“While creative nonfiction occupies most of my time in retirement, largely for a living, nothing exhilarates me more than writing fiction—not the novel, for which I never mustered anything resembling affection, but the short story, which I find both exacting and exciting in its compactness.

“I’ve lately often argued that the best antidote to fake news is true fiction, because only fiction—not even journalism—has the power to draw us out of ourselves, out of the present, into that chill place where Honesty resides. Fiction redeems and saves the writer as much as it exalts the reader. That realization has been the personal reward of my work for these past forty years.”

After writing so many books for other people—I always say that rather than live to write, I write to live—it’s a balm for the spirit to see and review all my stories in one place, and to be reminded of fiction as my true love, the thing I most enjoy doing although the least materially rewarding. Indeed I’ve often said that my stories—invariably of lower and middle-class Filipinos like me—are the biographies of those people who can’t afford to hire me to write about them, whose lives are often dismissed as “ordinary” but which are in fact eventful and dramatic in their own fashion.

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I had a second reason to rejoice with the launch of my newest book, Why Words Matter, last Saturday at the Vargas Museum in UP Diliman. With lovely and haunting illustrations by Marcel Antonio, the book is based on a TEDTalk I gave last year in UP about why we read and why we write, and how words can kill but can also heal. It’s being published by Gigo Alampay’s CANVAS (The Center for Art, New Ventures and Sustainable Development). Two other books were also launched alongside mine—a children’s counting book by artist Ioannis Sicuya, and one about horror stories from the martial law era that distills affidavits by claimants of martial law abuses into three sentence tales, illustrated by Renz Baluyot.

While this book was produced as a special, limited art-book edition (only 500 copies, all hardbound), CANVAS will allow the free, non-commercial distribution of material from the book, with proper attribution, in any medium, as part of its program for cultural literacy.

I must say that I’m awed by and deeply grateful for Marcel’s exquisite artwork (just as I appreciated Jordan Santos’ delightful cover design for Voyager). Not since I collaborated with Jaime Zobel on an art book titled The Island almost 25 years ago have I had such a visually engaging publication. While I firmly believe that every author—never mind how sharp he or she may imagine himself or herself to be—needs an editor, and even as I’ve welcomed most of my editors’ suggestions, I’ve also sometimes given my publishers and designers a hard time, having stubborn and stodgy ideas about how my books should look. I’m relieved to have had a very pleasant experience with the publication of these two new books, for which again I thank Andrea and Gigo for putting together. It’s a bracing reminder to this old man that, to a happy few, his words still do matter.

(Voyager is available at National Book Store; to order Why Words Matter, please email info@canvas.ph.)

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Penman No. 350: An Avatar of Good Writing and Reading

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Penman for Monday, April 22, 2019

 

EVERY BOOK author needs a publisher, and in this country, depending on what you write, there aren’t too many of them. There will always be a market and a publisher for law, medical, and engineering books (and let’s add cookbooks and inspirational books), but for those of us who write fiction, history, and things that won’t make you any real money, the options are few and far between.

If you’re connected with a university, an academic publisher such as the University of the Philippines Press, the Ateneo de Manila University Press, and the UST Press could be your ticket—if you pass the rigorous standards of academic publishing, which explains the prestige of getting published under a university imprint. Of course, self-publishing (what used to be derided as “vanity” publishing) has gained growing acceptance around the world, given the possibilities opened up by new desktop technologies. That still leaves authors with the problem of distribution, which neither universities and much less individuals are too adept at.

Thankfully, another option—indeed at the top of the list for most Filipino authors—is Anvil Publishing, established in 1990 as a subsidiary of the giant National Book Store chain founded in 1942 by the Ramoses. The NBS network of over 230 branches all over the country gives Anvil a formidable edge over any competition, but publishing isn’t just about distribution; as importantly, it’s about product, and bringing that product to market.

That’s the job of Anvil’s General Manager Andrea Pasion-Flores, who joined the company two years ago, coming from an ideal background as an English major and a talented writer in her own right, becoming a lawyer and then Executive Director of the National Book Development Board, followed by a stint as the only Filipino literary agent with the Singapore-based Jacaranda Agency.

She took over from the very capable Karina Bolasco, who moved over to head the Ateneo press. For most of its nearly three decades, Karina had shepherded Anvil to its predominant position in the industry, and gave many authors like me the break they needed to reach a national audience. In 1992, Anvil took on my first novel, Killing Time in a Warm Place, the first of many projects I would do with them. Today, 27 years later under Andrea, Anvil is working with me again to produce my Collected Stories, the culmination of about 45 years of my work in short fiction, after I recently edited a new edition of Manuel Arguilla’s short stories for them. It’s a milestone I’m eagerly anticipating, which should be out before the year ends.

And it’s not even old folks like me, Krip Yuson, Ambeth Ocampo, and Lualhati Bautista that Anvil’s helping out the most these days, but exciting young authors like VJ Campilan, whose novel All My Lonely Islands has won a slew of awards. Anvil has also just teamed up with Wattpad to create Bliss Books for young Filipino readers, drawing on the popular YA online platform.

Last February, Anvil celebrated its 29thanniversary, and Andrea came out with a list of interesting company factoids, some of which I asked her permission to share with you:

  1. The first title published by Anvil was Atlas Adarna in May 1990, a collection of regional maps.
  2. Its first cookbook was The Best of Maya Cookfest, volumes 1-3, published in July 1990.
  3. Aside from the Atlas Adarna, Anvil’s first trade book was an anthology of Carlos Palanca award-winning stories, published in September 1990. Ambeth Ocampo’s Looking Back and Rizal Without the Overcoat were published in November 1990, and continue to be highly popular.
  4. Margarita Holmes’ Life, Love, and Lust was the first collection of essays published by Anvil. It came out in September of 1990 and sold for P125.
  5. Between 1990 and 1991, Anvil published 160 titles: pocket books, coloring books and the series Our World of Reading and Our World of Language, Our World of Science. It’s estimated to have since published more than 2,000 titles.
  6. In 2017, Anvil revived Anvil Classics, which for a long time only counted Nick Joaquin’s novel Cave and Shadows, but now has all his stories and his other novel The Woman Who Had Two Navels,and his collection of plays Tropical Baroque: Four Manileño Theatricals;  Lualhati Bautista’s most eminent novels (Dekada ’70, Desaparasidos, Bata Bata Paano Ka Ginawa, and ‘Gapo), Carlos Bulosan’s America Is in the Heart, and Manuel Arguilla’s collected stories. (My Collected Stories will fall under this imprint.)  

“In 29 years,” Andrea says, “Anvil has grown to be one of the leading publishers in the country, serving a diverse audience that is represented by the diversity of authors on its roster. And though the business of publishing books has become a little bit more complicated than 29 years ago, my two short years in the company have shown me that the commitment to books of the Ramos family, represented by Xandra Ramos-Padilla, is strong and unwavering. And for our growing team of 43, running up to 2020, we have a few things planned on all fronts.”

Congrats, Andrea, and may Anvil—among our other notable publishers—continue to promote good writing and reading for and by Filipinos.