Penman for Monday, April 20, 2016
KNOWING WHAT an Apple diehard I am, friends have been asking me about the forthcoming Apple Watch, and if I’m going to get one. So I’m going to make another little digression today to answer that question—although, arguably, technology is art and culture in contemporary society, particularly when it’s something close and familiar enough to wear on your person.
As half the planet now knows, Apple announced the Apple Watch last September 9 in a splashy event helmed by the company’s new and nimble CEO, Tim Cook. It’s due to be released this Sunday in the US, and preorders opened last April 10; within six hours, most models—about a million units—were sold out.
That’s the kind of first-day frenzy and manic marketing that Apple might as well take out a patent on, because no other company even comes close in making people line up on the sidewalk a week before the store doors open. It’s also what turns Apple haters—and there are more than a few—apoplectic, refusing to understand how the mere whiff of a new toy from Cupertino, California could leave a fourth of humanity in a hypnotic trance.
Well, the Apple Watch is finally here, heralding Apple’s entry into the fashion market—make that high-fashion, with its top-of-the-line, solid-gold model selling for a toe-curling $17,000 (base models start at $349, or about P15,500). It comes in two sizes and a number of finishes, with an array of attractive watchbands (attractive to most people, anyway, who sadly don’t include old leather-loving codgers like me.)
Given those numbers, it’s safe to conclude that the Apple Watch was made to do more than tell the time. While hardly in the same stratosphere of high-end watch brands such as Patek Philippe and Rolex, Apple hasn’t done too badly as a horological upstart. Designed to work best with an iPhone, the Apple Watch can receive your email and text messages, and show incoming calls. It can do Facebook and Twitter, and perhaps most hyped of all, it can track your health stats. It can play your favorite tunes, and store some of your favorite pics. You can still use it without an iPhone for neat little tricks like Apple Pay (if and when that comes to our shores).
What are its downsides? It doesn’t have built-in GPS; you’ll need your iPhone for that. And with its touted 18-hour battery life, you’ll probably need to recharge it every night.
Many of these features, I should point out—except for the Apple-specific apps—were and are available on other smart watches, for a lot less than what Apple is charging for their sum total. Before the Apple Watch, Beng and I had some fun with our his-and-hers Pebble watches, which basically told the time and displayed our email and SMS messages on a monochrome screen. Eventually, we both got tired of charging the buzzing beasties, and went back to our analog Hamiltons.
Which brings me to my answer to my friends’ question. Am I getting an Apple Watch? Heck, no—and this will probably be the first Apple rollout since the Newton that I’ll be passing on. But why not?
I’ll admit that the price is a factor—the Pebble didn’t cost me more than $100, and it’s way below that now (feature-wise, of course, the Pebble can’t hold a candle to the Apple Watch). But in truth, cost never did turn back the Apple masses, who seem convinced that the pricier and sleeker something with an Apple logo is, the more compelling it must be to possess.
It certainly isn’t for any lack of features, either, that I’m not in the buyers’ queue (where I was for the iPhone 6; I had ordered mine as soon as the online counters opened, and received it via UPS last September 19, the first day of delivery in the US). The Apple Watch is abundantly capable and versatile, and we’ve only seen the barest suggestion of all the lively apps that are going to be developed for this device.
Instead, I may have to admit, as I’ll do now, to the onset of what we might call digital fatigue—that awful sensation of drowning under an onrushing wave of 1’s and 0’s. I’ve never felt this before, and it must be my biological age showing, but it took the Apple Watch and its kaleidoscope of colors to tell me that I’ve had enough. Please, not another device to tether and feed like a pet goat, and one that will bleat mightily when some silly text message comes in selling a condo I can’t possibly afford, and one that will remind me with a smug chirp about how overweight I am.
I know that I can talk to the Apple Watch, which will be the coolest thing for my students to see since I stepped into class with a Nokia the size of a shoe strapped to my waist in the early ‘90s. But I have trouble enough talking to my phone; I hate making and taking phone calls, because they usually mean problems to deal with. My iPhone is, first of all, a camera, a jukebox, a browser, and a datebook; and then it’s a phone (come to think of it, it’s also and already a watch, and a damn good one).
As it is, I don’t even use my iPad often enough, and I have to remember to charge it after letting it idle for a couple of weeks in solitary stupor. There’s a nest of charging cables at the foot of my bed, with phones, power banks, and digital recorders huddled like suckling pigs; I can just see the Apple Watch joining that blue- and red-eyed menagerie—but again, I’d rather not.
The ultimate reason for my self-denial is, I guess, the romantic one. I love my vintage and my two-handed watches too much to trade them for some blingy upstart. I believe a watch’s first and only duty is to tell the time. I believe a watch should have a clear, round, and honest face, from which I can read the time at a glance, without breaking my train of thought. I believe a watch should have a soft and pliant strap, like good leather; it should be beautiful, but quiet and undemanding, except for the occasional turn of the crown.
Kind of like the original Apple watch from 1995—I think the happiest watch ever designed—which everyone seems to have forgotten about in the mad rush to get the new one. I dusted mine off the other day, put a new battery in, and gave it to Beng. It tells the time, and puts a smile on your face. What more can you ask for?
[Apple Watch pic from wired.co.uk]