Qwertyman No. 49: The Best We Can Do?

Qwertyman for Monday, July 10, 2023

“IS THIS the best we can do?” That question has been ringing in my mind since a couple of weeks ago when two issues came up that, for me and apparently many others, define the level of mediocrity to which governance and decision-making in this country has sunk. Both concerns have already been well ventilated in social media, which is far more scathing and cruel than a Monday column like mine can afford to be—I hate to start my readers’ week with something likely to leave them with an upset stomach—but let’s just think of this as a gargle to relieve our mouths and throats of unpleasant flavors.

First, ex-Atty. Larry Gadon. I don’t know the guy; I’ve yet to meet him and frankly I hope I never have to. I’ve heard the diatribe for which he was rightfully disbarred by the Supreme Court. It’s an awful slurry of verbal excrement that no one but its own source deserves to experience, and there’s doubtlessly more where it came from, disbarment or not. I can live with that, because I know that there’s an even higher court that will render judgment on this fellow and his kind, and it will come with a harshness commensurate to the totality of one’s character. 

What I find more odious is what came after: the Palace’s affirmation of its trust in its appointee as Presidential Adviser on Poverty Alleviation, and Gadon’s own vague reference to certain corporate managerial skills that supposedly qualified him for the job. I had been chatting with a lawyer the day after the disbarment, wondering what Malacañang would do next. “Oh, that won’t get past Justice Bersamin,” he said, adverting to the Executive Secretary. “Just you wait, they’ll take him down.” The next day Bersamin issued a lame press release echoing Gadon’s argument that he didn’t need to be a lawyer, anyway, to take on the Cabinet-level, Salary Grade 31 post, alleviating at least one person’s shortage of cash. (As Full Professor 12 in UP, after more than 30 years of teaching, I retired at Salary Grade 29. Am I envious? Of course I am—shouldn’t anyone be?)

At this point I was pulling hairs off my balding head. So, okay, he doesn’t need to be a lawyer to lead poverty alleviation. But what else does he bring to the job? Is choosing him the best BBM can do? Or does his selection merely confirm what Palace critics believe to be the lack of any genuine commitment to effective and legitimate governance, to give way to the dispensation of favors to political allies? Just when even skeptics were beginning to give their grudging approval to some appointments that made sense—Jimi FlorCruz as ambassador to China and Gibo Teodoro to Defense being two of them—we slid right back into the muck of patronage politics.

Does BBM think so poorly of the poor that he would entrust their fortunes to a man who, using the Supreme Court’s own words, was booted out of lawyering for his “misogynistic, sexist, abusive, and repeated intemperate language”? How will Presidential Adviser Gadon deal with the hundreds of poor women who will be flocking to his office seeking relief for their plaints? Now that he’s beyond the pale of the Supreme Court, will Gadon feel suitably chastened, or will he be emboldened to spread even more nightsoil around the yard? (The dramatist in me is whispering that true character will assert itself, and bring on its own downfall.)

Issue No. 2, the new “Love the Philippines” tourism slogan and the plagiarism mess that followed with its video. I never liked the word or expression “Meh,” which seems a lazy way to express dissatisfaction, but as 99% of social media seems to agree, “Love the Philippines” was triple-meh, totally uninspiring and unimaginative, and visually cluttered. I’m not even complaining about the P49 million reported to have been paid by the government to the ad agency that conceptualized the slogan; we know that the right few words, properly chosen, could make a world of difference in sales, many times more than the investment. (Nike’s “Just Do It” campaign, credited to the American Wieden+Kennedy agency, reportedly boosted Nike’s worldwide sales from $877 million in 1988 to $9.2 billion ten years later. We don’t know how much Nike paid for those three words, but its trademark and stunningly simple “swoosh” was drawn by a female college student who was paid $2 per hour in 1971.)

I also understand that we seem to be too self-critical and terribly hard to please when it comes to tourism slogans, maybe because they’re supposed to encapsulate and project our national identity—on which we have yet to arrive at a consensus, a century and a quarter onward. 

Dick Gordon’s “WOW Philippines” and the subsequent “It’s More Fun in the Philippines” earned their share of brickbats. But whatever those criticisms were, I’d have to agree that either one of them is infinitely better than “Love the Philippines,” whose imperative voice sounds tonally off. (Not to mention its susceptibility to parody, which the Palace’s PR watchdogs should have caught—a “Rob the Philippines” meme has been making the rounds, a tamer verb choice than others I’ve seen.) 

Social media is abuzz with what reportedly happened behind the scenes and what a Palace-favored director supposedly did to screw things up—but again, I’m not even going there, and will limit my dismay to the poor result that often emerges when money, politics, and egos get the better of creatives. The use of video clips from foreign sources to prop up a campaign for Philippine tourism was almost absurdly hilarious and totally inexcusable, and it’s hard to believe that a company as experienced and reputable as the contracted ad agency would have done that knowingly, although it owned up to it. 

At any rate, these missteps don’t do any good for any administration trying to earn the people’s trust, and the ultimate question is, what are they going to do about it? The answer will tell more about those in charge than the minor figures in these scandals.

Penman No. 5: Encounters with History

Library

Penman for Monday, July 23, 2012

I HAD an unusual encounter with history last week, by way of two sorties to two different exhibits that turned out to have a bit more to do with each other than I might’ve initially thought.

The first trip was something I’d been meaning to do for years but just never came around to doing—a visit to the Presidential Museum and Library at Malacañan Palace. (Our tour guide took pains to point out that “Malacañan” referred specifically to the presidential seat of power and the more popular “Malacañang” to the entire place itself; I think we’ll go with Malacañang for the rest of this piece.)

It’s one of those sad ironies that we footloose Filipinos can make elaborate and expensive plans to visit the White House and Buckingham Palace without ever setting foot on our own presidential abode. It could be that for far too long—particularly all those years of martial law—Malacañang didn’t lend itself to friendly visitations by ordinary citizens. That, plus the fact that we Pinoys have never had much of a sense of history, beyond routine celebrations of Independence Day and tired if not tiresome commemorations of Edsa 1. We’ve been schooled to think of history as high drama, as a calendar of big events, forgetting that those events were forged in offices, classrooms, factories, and the shade of mango trees.

Malacañang is, of course, the perfect theater for high drama—one of the balconies in the museum was the setting for that famous picture of Ferdinand Marcos and his family vowing defiantly to stay and to fight on, shortly before decamping to America in February 1986—but it was also, and remains, home and office to a long succession of men and women who led the country, people doing nothing more earth-shattering on most days than signing letters of condolences and felicitations and proclamations declaring this or that period to be National Fire Prevention Week.

As a museum rat, I’ve always been fascinated by presidential and royal regalia, and by the mementoes left behind by the high and mighty—not to be awed by them, but to appreciate their humanity behind the pomp and the poses. George Washington’s signature blue coat is on display at the Smithsonian, but so are his dentures, which must have hurt far worse than mine, and I don’t even have to worry about putting a country together; the mock pockets on Jose Rizal’s jacket in Dapitan betray a sharp fashion sense even in exile (and the smallness of his body size—a surprise to many Filipinos expecting a titan of a hero—merely accentuates his real stature).

Last week, thanks to the invitation of Ronnie Geron—an undersecretary in the palace and an avid member of Fountain Pen Network-Philippines—our group of over 30 fountain-pen enthusiasts got to visit and tour the Presidential Museum and Library. Since fountain pens themselves are something of an anachronism, stepping back into presidential history was a treat for all of us, and we can’t be blamed for feeling that the highlight of the tour was staring at Emilio Aguinaldo’s pen, or what remained of it—a piece we quickly identified as being very likely a Waterman 52 in mottled red hard rubber (a sorry shell of a pen, in exchange for which I offered to provide a near-mint example from my collection—but no one seemed to be too interested).

There were no other pens to be found that day in the museum and library, but there were roomfuls of other memorabilia, from the time of the Spanish and American governors-general to the prewar, postwar, and recent presidents: photographs, paintings, clothes, books, furniture, documents, and campaign materials. Every president had either a room or a corner devoted to materials from his or her presidency, and our very knowledgeable guide—a young man named Louie—walked us through the history of every room, mindful that the building itself was historic, quite apart from its residents.

The museum and library are located in what is now known as Kalayaan Hall, a 1921 structure used by the Americans as their Executive Building; the Marcoses called it Maharlika Hall, but Cory Aquino gave it its present name. Aside from the Main Hall and Library (or the Gallery of Presidents), the building also contains the Old Waiting Room Gallery, with materials from the Spanish era; the Old Executive Secretary’s Office, with rare Rizaliana; the Old Governor-General’s Office, the Osmeña Cabinet Room, the West and East Staircases, the Quezon Executive Office, the Quirino Council of State Room, the Roxas Cabinet Room, and the Northeast and Southeast Galleries. Plan on spending at least an hour to see and imbibe everything.

What most Filipinos (including many of us) don’t know is that tours of the Presidential Museum and Library are available for a minimal fee to individuals or groups who make the necessary arrangements beforehand. (Call 784-4286 local 4945 or email pml@malacanang.gov.ph for details.) The entrance is through Gate 6, and parking can be had at the Freedom Park just outside the gates.

Another exhibit that I made a point of looking into was one at the Cultural Center of the Philippines Main Gallery, titled “ReCollection 1081: Clear and Present Danger (Visual Dissent on Martial Rule),” co-curated by Marika Constantino and Ruel Caasi, and staged by the CCP in cooperation with the Liongoren Gallery. ReCollection 1081 brings together a selection of artworks produced by Filipino artists during and after martial law, as well as publications produced by both the underground and alternative press.

Those who lived through martial law can’t possibly miss the irony of the exhibition venue—much hated and derided in Imelda Marcos’ time as the domain of the elite, but long since reclaimed by more ordinary folk.

This show was already written about by Constantino herself a few days ago here in the Star, so I’ll just have a few points to add—chiefly, that the artist’s protest against oppression, injustice, and exploitation both preceded and continued after martial law (see Jaime de Guzman’s Sabbath of the Witches, 1970, and Nunelucio Alvarado’s Tunok sa Dahon, 1986).

It was martial law, of course, that provoked both the most explicit and subtlest forms of protest, demanding both courage and wit of the artist, and this range of responses is on full display in the exhibit. Assembling these works was already a feat in itself, considering how many more such works (and their creators) have been lost in the crossfire. Their survival into another century and their installation in the cultural bastion of the dictatorship is sweet poetic justice.

ReCollection 1081 runs until September 30.