Tag Archives: engineer

Qwertyman No. 176: Remembering CAB (1929-2025)

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Qwertyman for Monday, December 15, 2025

THE DEATH last week at the age of 95 of Cesar Augusto Buenaventura—known to his friends and associates as CAB—marked the passing of yet another member of that golden generation of Filipinos who lived through the Second World War and almost literally built and shaped Philippine industry and society in its aftermath. An engineer by training, CAB was also a management pioneer, a business leader, a civil libertarian, and a valued adviser to presidents. (As a former member of the UP Board of Regents, CAB would often text me for news about goings-on in Diliman, concerned as ever with the state of Philippine higher education and of UP’s role in it.)

I had the privilege of writing a yet-unpublished biography of the Buenaventura siblings (Cesar was followed by social worker Elisa, lawyer Chito, and banker Paeng). And while Cesar chose to self-publish his own three-volume biography a few years ago (I Have a Story to Tell), the original draft has many interesting anecdotes worth sharing with young Filipinos who barely know their economic history. Let me pull up this except you can keep in mind the next time you gas up at a Shell station, visit the UP Chapel, or see a DMCI building.

As soon as he graduated from UP in 1950, Cesar started looking for a job, and almost immediately found one with a man who would become an important influence in his life and a titan in the Philippine construction industry, David M. Consunji. Right after the war, Consunji began building houses—a skill then in high demand in the war-ravaged city—competing on the principle of “price plus quality.” David also made sure that he got the best people and paid them the best wages. And so a strapping 21-year-old named Cesar Buenaventura, fresh out of college, strode into Consunji’s office and got his first job, as Consunji himself recounts:

“In 1951, I hired my very first engineer, Cesar Buenaventura. He was then a young civil engineering graduate from UP who was waiting for the results of the board exams he had just taken. It was my brother Raul, his classmate in UP, who told him to see me because I was starting my own construction company. I thought he was very capable so I hired Cesar. 

“Soon after, we started doing our own projects, and among Cesar’s first assignments were three houses we were building in Forbes Park. Forbes was not yet a posh village then; land there was selling at just P4.00 to P6.00 per square meter. After that, Cesar and I did some more houses. I made Cesar the cost engineer and field engineer for our various other projects. He also took care of the payroll, which amounted to P15,000 to P20,000 a week.

“It was in the Laguna College project that Cesar took on greater responsibilities. While we were doing the plans, Cesar said, ‘Don’t bother hiring a structural engineer, I’ll do it. I asked him if he was sure he could do it and he said ‘Yes.’ Every time I would see him, long after the building was finished, I would tell him that it was still standing intact, even after several earthquakes, without a single crack on a wall.

“Cesar was my very first assistant, and even then, I could see that he would go far. I wanted him to stay with us, but he decided to go to the United States for graduate studies in 1952.”

(Upon returning from Lehigh University with his MS in Civil Engineering), Cesar rejoined Consunji for some work on the UP Chapel, which had been designed by a young architect named Leandro Locsin. Locsin had impressed Fr. Delaney with a small church he had designed in Victorias, and now he took on what would become one of his signature pieces, the UP Chapel. Fred Juinio served as structural engineer, with Dave Consunji as the builder. 

But armed with his Lehigh degree and eager to make full use of his new learning, Cesar could now consider more options. And the offers came. UP, for one, wanted him to teach, and was willing to pay him P400 a month. But a big petroleum company offered him P300 more, with his salary to be raised upon completing probation as an executive trainee. In 1956, Cesar went with Shell—a decision that would define the rest of his professional life.

In 1975, Cesar Buenaventura achieved what no other Filipino had up to that point by becoming president of Shell Philippines and Chief Executive Officer of the Shell Group of Companies.

Cesar’s rise to the helmsmanship of Shell also got the attention of someone in great need of executive talent: Ferdinand E. Marcos, president of the Philippines and, at that time, the country’s martial-law ruler. With the global oil crisis still hurting the Philippines in the wake of the Arab-Israeli war, Marcos put up the Philippine National Oil Company to explore for oil and develop alternative energy sources, and was scouting for the right man to head it. His eye fell on Cesar, who had just stepped up to the Shell presidency; surely such a man had the skills and the vision to head the new PNOC. Marcos had Buenaventura called to Malacañang. 

While he may have been honored to be offered the position, Cesar remembered his father’s admonition against serving in government. He went to see Marcos in the Palace. Luckily, before Marcos could make his pitch and demand Cesar’s commitment, a phone call from the First Lady, who was in New York, interrupted the conversation. Cesar used that break to gather his wits and to come up with the argument that such a move to government would be premature, coming so soon after his appointment as the first Filipino head of a major multinational company. Cesar suggested that he could serve the country’s interests better if he were able to persuade Shell to search for oil in the Philippines—which they eventually did. Marcos did not press the point, and Cesar was spared.

Yet more of Cesar’s friends would join Marcos’s Cabinet: David Consunji, as Secretary and later Minister of Public Works, Transportation, and Communication, then by Dean Fred Juinio in the same post, followed much later by Totoy Dans, when the Cabinet post was divided into two departments—Public Works, and Transportation and Communications. Consunji labored mightily to fight corruption in that notoriously graft-ridden department, only to find himself unceremoniously removed for refusing to play along. Dans followed the same straight and narrow path when took on the job in 1979, but he would later be, in Cesar’s eyes, unjustly vilified for his association with Marcos, even if he hadn’t enriched himself. 

So instead of taking what could have been a personally and politically costly detour into the Marcos government, Cesar Buenaventura managed to stay on at his beloved Shell, in a position he would hold with distinction for the next 14 years. 

Qwertyman No. 123: A Forgotten Hero

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Qwertyman for Monday, December 9, 2024

A HANDSOME book—as handsome as its subject—was launched last week by the Ateneo University Press, a biography of another unsung Filipino hero who would have faded into oblivion had it not been for the efforts of an American expat in the Philippines with a deep sense of history. 

The hero was Col. Narciso L. Manzano, the highest-ranking Filipino in the US Army during the Second World War, and the man who rescued his memory is Craig Scharlin, a former English teacher, gallery owner, and biographer who served for some time as Manzano’s personal secretary fifty years ago. I had met and known Craig earlier as the author, with his wife Lilia Villanueva, of the biography of Filipino-American labor leader Philip Vera Cruz; when he asked me to help him put together what eventually became The Manzano Memoirs: The Life and Military Career of Colonel Narciso L. Manzano, I agreed, especially after hearing his story of the life of this remarkable man. 

Craig had learned that the MacArthur Library in Virginia had a 260-page handwritten autobiographical manuscript that had been written by Col. Manzano in 1948, to which were later added another memoir written in 1983 for his grandchildren; his son Jaime had also written a family history. Craig acquired copies of all these and the necessary permissions to publish them; I helped stitch the manuscripts together into a more coherent whole and edit the text.

Though born in Manila in 1899, Manzano grew up in Atimonan, Quezon before leaving at age ten for Spain where his family hailed from. He was a mestizo through and through: Filipino by birth and allegiance, Spanish by blood, and American by military service and later citizenship. After returning to Manila and studying Engineering at UST, he signed up to join the US Army, hoping to fight in the First World War, which ended too soon for him. He went to the US for further military training, and served back home as a Philippine Scout, and then as a colonel in the US Army Corps of Engineers under Gen. Douglas MacArthur.

It had been one of Manzano’s pre-war missions to map out the Bataan peninsula carefully in preparation for War Plan Orange 3, which MacArthur eventually discarded. It was in this zone that Manzano would first earn praise for his bravery. As Craig’s introduction tells it, “It was Manzano, along with his American co-commander, Lt. Col. Skerry, who led their engineers in setting the explosives to blow the bridge at Calumpit, the last and most vital bridge in Central Luzon…. When Gen. Wainwright decided the bridge had to be destroyed to halt the rapidly advancing Japanese invading forces, the Army engineers assigned this task led by Manzano were on the wrong side of the bridge, the Japanese side. Manzano requested that Skerry wait to blow it until he and his men could get across… but Wainwright had no choice: the bridge had to be blown as the Japanese were advancing too fast in order to save the entire American and Filipino forces and allow them time to retreat to Bataan…. Somehow Manzano, along with another of his American officers was able to evade the Japanese on their own and made their way with all their men to Bataan.”

Working in intelligence in Bataan, he was later captured and imprisoned in Camp O’Donnell; upon release, he was quickly assigned to develop an intelligence network in Luzon, at which he proved exceptionally capable. His wife Charo was arrested and imprisoned by the Japanese. But he pressed on, and when his network was exposed, he moved to Mindanao from where he hoped to be taken by submarine to Australia so he could properly advise MacArthur, who was getting poor intelligence. MacArthur’s lackeys scotched that plan, forcing Manzano to improvise as a guerrilla until MacArthur returned. He later moved to the US with his family, where he died in 1986, proud of his life’s work despite being embittered by the betrayals he had to suffer, and disappointed at being passed over for the generalship he had expected.

That’s not even half of the story; brimming with the candor of a man with nothing to lose, Manzano’s memoirs are full of vignettes and reflections about people at war, and Manzano can be painfully scathing in his estimations of those he felt had betrayed his country. He whittles down MacArthur and his aides for what he saw to be their foolish and costly unwillingness to listen to lifesaving intelligence (an opinion shared by historians such as Hampton Sides, who wrote that “MacArthur’s judgement, clouded by his gargantuan ego, was sometimes deeply, dangerously flawed. The men who fought under him, and the civilians who happened to get in his way, often paid a terrible price.”) Manzano was highly critical of MacArthur’s abandonment of War Plan Orange 3, and even said that he would have testified in support of Japanese Gen. Masaharu Homma had he been asked.

He not only believed President Jose P. Laurel to be a collaborator, but plotted the failed operation to assassinate him on the golf course at Wack Wack. For this alone, the book should be well worth reading; I among others have a contrary view of Laurel, but Manzano was there and we were not. Manzano has spicy opinions of other wartime and postwar personalities whom we have named streets after—again, quite an eye-opener. He reserved some of his choicest words for Ferdinand Marcos, whom he called “a poser, a phony, a fake, a war profiteer.”

In his introduction to the book, Craig Scharlin recalls his first meeting with Col. Manzano in San Francisco in 1975: The movie “Scent of a Woman” with Al Pacino had not yet come out. However, the character Pacino played in that movie, Frank, was a retired lieutenant colonel in the United States Army. As portrayed by Pacino, the character had Old-World charm, dressed impeccably, and even in his older age had ramrod-straight posture, showed strength of character and conviction, and the demeanor of an officer who had commanded other men and led them into battle. But he also carried scars of resentment and a certain sadness, a lament of unfulfilled destinies, of real battles won and others lost. And of course it was all Al Pacino—short, dark, brooding, yet still incredibly charismatic.

“That was the man I met in 1975 in a well-appointed penthouse apartment on Nob Hill in San Francisco. The only difference was that this wasn’t Al Pacino nor a fictional movie character, but the real deal—a retired US Army colonel named Narciso L. Manzano.”

Meet the rest of the man in the book, which you can order here: https://unipress.ateneo.edu/product/manzano-memoirs-life-and-military-career-colonel-narcisco-l-manzano.