Qwertyman No. 219: Notes on Cesar Virata (1930-2026)

Qwertyman for Monday, October 12, 2026

FOR A personality so closely associated with the Marcos regime, it was inevitable that the obituaries following the passing last week of former Prime Minister Cesar Virata would reflect a broad range of opinion. 

The gentlest take on the man was that he was an honest, modest, and hardworking academic who found himself with an opportunity to help direct national economic policy, and who did his best, within a profligate bureaucracy, to mitigate economic catastrophe and sustain international support for the Philippines.

At the harshest extreme is his depiction as a complicit enabler of Marcosian martial law, a window-dresser for the regime, and ultimately an ineffectual technocrat—like others of his training and generation—who refused or failed to acknowledge the crimes of the regime he had been serving faithfully.

Those assessments came freely in social media last week, from friends I respect on either side. The variance told me as much about how we choose to remember history as how we choose what to forget, or at least to mediate after half a century, which probably tells more about us than about the other person.

I had several opportunities to meet with and to interview PM Virata, as he most likely would have wanted to be remembered, in the course of completing books to which he had something to contribute from his vast experience. We discussed mainly his life as an academic and as one of SGV’s early pillars, as well as being a member of Cavite’s prominent Aguinaldo and Virata clans. Inevitably—usually after the formal interviews, when he took me out to lunch for a more relaxed chat—he opened up about his life as a Marcos technocrat. He allowed me to take notes, from which I now share some interesting episodes and insights—edited for clarity—that might help complete whatever picture of the man we had in mind.

On martial law: “We didn’t know about the preparations for martial law. The President kept it to himself…. I was in the US when martial law was declared. I was attending a World Bank meeting. I went to my hotel room in DC, where we often stayed, although the actual meeting was at the Hilton. I got a call from one of the more senior Department of State reporters who had covered the negotiations on the Laurel-Langley Agreement. He said, ‘Don’t you know, Mr. Secretary, that martial law has been declared?’ I said no. That was around 4 pm because I had a 5 pm tennis game with Ambassador Suarez, who must also have been surprised, because he didn’t know, either. I thought of calling Joy, but she would have been asleep then, so we played our game and I waited until around 6 am to call her. When I did, the operator said, ‘All calls are suspended to the Philippines.’ Later, Alex Melchor and I were told to go to San Francisco and LA on our way home to tell the Filipinos and the consulate there about martial law. I still didn’t know what we were supposed to say. Eventually, when that same American reporter asked me for my reaction to martial law, what I said was, ‘Well, the Philippines just joined the rest of Asia,’ because everyone else around us had declared martial law—South Korea, Indonesia, Malaysia, etc.”

On the Aquino assassination: “August 21st, Ninoy was killed. I was at home in Philam that day. Joy was having a show in Makati, so I had lunch with my sister in Kalayaan. I went home and I fell asleep. I was woken up by my military aide, saying that Sen. Aquino had been killed and that the President would be making an announcement soon. We had a TV and a radio in my room and turned both of them on, but the President didn’t appear, just his photo. It turned out that he was about to have an operation. We were called to Malacañang, but when we got there, the guards told us not to approach the President, because he was all bundled up. He was really struggling and had to be helped to the elevator. We learned that he was going to have a kidney transplant! He did instruct us to pay our respects when Ninoy’s body arrived. We went to the house on Times Street but we weren’t allowed in, so I wrote a letter to Butz Aquino, who was the only one I knew then.”

On the Constitution: “I just learned recently that a Cabinet meeting was called right after martial law that I was not present at. The issue presented by the President to the Cabinet was that he had received a summons from the Supreme Court because there were petitions asking for martial law to be declared unconstitutional. There was a group that included the military and I think even Sec. Abad Santos who were in favor of declaring a revolutionary government. But the President did not accept this. He said, ‘How can you assert civilian authority over the military without a Constitution?’ He really believed in Atty. Estelito Mendoza, so he asked Mendoza to respond to the Supreme Court summons, and Mendoza said he’d try to argue that this was a political issue and not within the Court’s jurisdiction.”

On becoming Prime Minister: “The President kept me concurrently as Finance Minister, but my weakness really was that I wasn’t a politician, so I wanted Jose Roño, the Minister for Interior and Local Government, to be my deputy because he knew the local governments and politicians. At that time, Foreign Minister Romulo wanted to be the deputy PM. CPR said, ‘Look at Singapore, Rajaratnam serves as both deputy PM and foreign minister.’ I said, ‘Look, I’m not a politician and you’re away most of the time, so how will I operate? If there was more than one deputy prime minister, I’d probably nominate you, but there’s only one vacancy!’”

There was a lot more I learned from PM Virata, both about and outside of martial law, but there are some stories you realize are being told to you in confidence that are best kept that way. It’s a sad thing that the general tendency these days—especially in social media—is to reduce people to their politically posterized worst, discarding the innate complexity in every person. Maybe I’m too naïve and tolerant, but the fictionist in me looks for those complexities and ambiguities rather than bottomlines better left to accountants and scholars. 

One detail I do remember about Cesar Virata was that he was already dean of the UP School of Business Administration (which now bears his name) when his father Enrique, a professor of mathematics, was named Acting President of UP. Cesar resigned and joined SGV rather than put both of them in an awkward situation. I know his detractors might say that he could and should have exercised the same delicacy in his later positions in government, but that’s a longer argument for another time.

Qwertyman No. 176: Remembering CAB (1929-2025)

Qwertyman for Monday, December 15, 2025

THE DEATH last week at the age of 95 of Cesar Augusto Buenaventura—known to his friends and associates as CAB—marked the passing of yet another member of that golden generation of Filipinos who lived through the Second World War and almost literally built and shaped Philippine industry and society in its aftermath. An engineer by training, CAB was also a management pioneer, a business leader, a civil libertarian, and a valued adviser to presidents. (As a former member of the UP Board of Regents, CAB would often text me for news about goings-on in Diliman, concerned as ever with the state of Philippine higher education and of UP’s role in it.)

I had the privilege of writing a yet-unpublished biography of the Buenaventura siblings (Cesar was followed by social worker Elisa, lawyer Chito, and banker Paeng). And while Cesar chose to self-publish his own three-volume biography a few years ago (I Have a Story to Tell), the original draft has many interesting anecdotes worth sharing with young Filipinos who barely know their economic history. Let me pull up this except you can keep in mind the next time you gas up at a Shell station, visit the UP Chapel, or see a DMCI building.

As soon as he graduated from UP in 1950, Cesar started looking for a job, and almost immediately found one with a man who would become an important influence in his life and a titan in the Philippine construction industry, David M. Consunji. Right after the war, Consunji began building houses—a skill then in high demand in the war-ravaged city—competing on the principle of “price plus quality.” David also made sure that he got the best people and paid them the best wages. And so a strapping 21-year-old named Cesar Buenaventura, fresh out of college, strode into Consunji’s office and got his first job, as Consunji himself recounts:

“In 1951, I hired my very first engineer, Cesar Buenaventura. He was then a young civil engineering graduate from UP who was waiting for the results of the board exams he had just taken. It was my brother Raul, his classmate in UP, who told him to see me because I was starting my own construction company. I thought he was very capable so I hired Cesar. 

“Soon after, we started doing our own projects, and among Cesar’s first assignments were three houses we were building in Forbes Park. Forbes was not yet a posh village then; land there was selling at just P4.00 to P6.00 per square meter. After that, Cesar and I did some more houses. I made Cesar the cost engineer and field engineer for our various other projects. He also took care of the payroll, which amounted to P15,000 to P20,000 a week.

“It was in the Laguna College project that Cesar took on greater responsibilities. While we were doing the plans, Cesar said, ‘Don’t bother hiring a structural engineer, I’ll do it. I asked him if he was sure he could do it and he said ‘Yes.’ Every time I would see him, long after the building was finished, I would tell him that it was still standing intact, even after several earthquakes, without a single crack on a wall.

“Cesar was my very first assistant, and even then, I could see that he would go far. I wanted him to stay with us, but he decided to go to the United States for graduate studies in 1952.”

(Upon returning from Lehigh University with his MS in Civil Engineering), Cesar rejoined Consunji for some work on the UP Chapel, which had been designed by a young architect named Leandro Locsin. Locsin had impressed Fr. Delaney with a small church he had designed in Victorias, and now he took on what would become one of his signature pieces, the UP Chapel. Fred Juinio served as structural engineer, with Dave Consunji as the builder. 

But armed with his Lehigh degree and eager to make full use of his new learning, Cesar could now consider more options. And the offers came. UP, for one, wanted him to teach, and was willing to pay him P400 a month. But a big petroleum company offered him P300 more, with his salary to be raised upon completing probation as an executive trainee. In 1956, Cesar went with Shell—a decision that would define the rest of his professional life.

In 1975, Cesar Buenaventura achieved what no other Filipino had up to that point by becoming president of Shell Philippines and Chief Executive Officer of the Shell Group of Companies.

Cesar’s rise to the helmsmanship of Shell also got the attention of someone in great need of executive talent: Ferdinand E. Marcos, president of the Philippines and, at that time, the country’s martial-law ruler. With the global oil crisis still hurting the Philippines in the wake of the Arab-Israeli war, Marcos put up the Philippine National Oil Company to explore for oil and develop alternative energy sources, and was scouting for the right man to head it. His eye fell on Cesar, who had just stepped up to the Shell presidency; surely such a man had the skills and the vision to head the new PNOC. Marcos had Buenaventura called to Malacañang. 

While he may have been honored to be offered the position, Cesar remembered his father’s admonition against serving in government. He went to see Marcos in the Palace. Luckily, before Marcos could make his pitch and demand Cesar’s commitment, a phone call from the First Lady, who was in New York, interrupted the conversation. Cesar used that break to gather his wits and to come up with the argument that such a move to government would be premature, coming so soon after his appointment as the first Filipino head of a major multinational company. Cesar suggested that he could serve the country’s interests better if he were able to persuade Shell to search for oil in the Philippines—which they eventually did. Marcos did not press the point, and Cesar was spared.

Yet more of Cesar’s friends would join Marcos’s Cabinet: David Consunji, as Secretary and later Minister of Public Works, Transportation, and Communication, then by Dean Fred Juinio in the same post, followed much later by Totoy Dans, when the Cabinet post was divided into two departments—Public Works, and Transportation and Communications. Consunji labored mightily to fight corruption in that notoriously graft-ridden department, only to find himself unceremoniously removed for refusing to play along. Dans followed the same straight and narrow path when took on the job in 1979, but he would later be, in Cesar’s eyes, unjustly vilified for his association with Marcos, even if he hadn’t enriched himself. 

So instead of taking what could have been a personally and politically costly detour into the Marcos government, Cesar Buenaventura managed to stay on at his beloved Shell, in a position he would hold with distinction for the next 14 years.