Qwertyman No. 114: That Viral Picture

Qwertyman for Monday, October 7, 2024

IT’S TOO bad that we don’t have space on this page for cartoons, because I would have asked for one to illustrate this piece for this week. Imagine this: a scene at the NAIA baggage claim area on a busy day, with throngs of passengers crowded around the carousel, waiting for their luggage. Behind the yellow line stands a slim senior lady in a simple black outfit, holding on to a cart, chatting casually with her companion. Across them, let’s show two other passengers, both watching the woman intently. The elderly man has this thought bubble: “Oh, wow, that’s Mrs. Billionaire CEO, waiting for her luggage.” The grim-faced young woman beside him is thinking: “Heartless capitalist! Too cheap to even pay a porter!” 

Now how and why did image cross my mind?

Last week, a picture I took of that same scene and which I (perhaps stupidly) posted on Facebook went viral. If I got a peso for every time that image was liked and reposted, I could get myself a new iPhone 16. But what really surprised me wasn’t the velocity with which my post went out there, but how sharply it divided the people who responded to it and the intensity—sometimes the vehemence—with which they expressed their thoughts. Maybe I should’ve expected that, knowing how social media works. As psychologists will tell us, the same picture can mean very different things to different people.

Most responses—especially the initial ones—were positive, and praised the subject for her “just-like-us” simplicity and humility. I saw a lot of messages attesting to this being her usual behavior, harking back to her family’s rise from modest and hard-working origins to their present prominence and affluence. Sure, some of the praise may have been effusive, but it was consistent and anecdotal, drawn from personal knowledge of and encounters with the lady (whom, I have to say, I’ve never formally met, although I interviewed her briefly once on Zoom for a book project). 

And then, perhaps inevitably, the backlash came. Someone accused me of being a stalker and a marites, of invading a celebrity’s privacy. And what was the big deal, someone else said, when we all have to wait for our luggage? In other places like Scandinavia, even prime ministers carry their own bags. Why praise a billionaire for doing what the rest of us do? Why get starstruck by the rich and powerful?

That puzzled me, because I thought that was the whole point. The rich are not like you and me, as Fitzgerald said: they have others do their menial chores for them. (When was the last time you saw a senator or a CEO pick up his or her own bags?) This is the Philippines, not Scandinavia, where entitlement is king; the lady’s noteworthiness comes not from her being one of us, but her being one of them doing something like one of us.

It went on from there to a dissection of the lady’s family fortune and how it was allegedly fattened by the blood and sweat of underpaid contractual workers, particularly at her family’s department store chain. “You’re blind to capitalist exploitation!” someone screamed. (I was aware of the labor issues, which have yet to be fully resolved, but all I decided to reply was “If you say so.” I was blind because it wasn’t what I saw at that moment or was looking for.) “How many UP students have been truncheoned by the police because they marched with that company’s striking employees?” another asked. (I honestly don’t know, but UP being UP, it would have been quite a few. “How many UP students shop at that department store?” I had to ask back. I’d be a hypocrite if I didn’t admit to being a suki of that store and a holder of its card; I can’t afford upscale boutiques.) And so on.

I could’ve been snarkier in my retorts, but what for? I’m a quiet and largely benign (I think) presence on Facebook, a platform I eschewed for the longest time before finally giving in a few years ago, out of the need for its marketplace (yes, I was looking for things, not people, which probably tells you something). Since then, despite my natural tendency to stay away from what the Desiderata calls “loud and aggressive persons… vexatious to the spirit,” I’ve run into a good number of them—some even happen to be my friends with good reason to be loud and aggressive over causes they feel passionate about. When you get into social media, that comes with the territory. But at my age, I have to pick my fights, no longer having the kind of moral stoutness that can comprehensively and intensely feel outrage at every instance of perceived injustice; I keep trying to do right, but am happy for small graces in an unkind world.

Much of this goes to how we view the rich from our middle-class perches. There’s a part of us that suspects that all that wealth has to be the fruit of evil, with so many exemplars around to prove it, and another part that yearns for all that ease and comfort (or the lifestyle and the luxury, for the younger set). Having dealt with a number of them because of my work, I’ve come to see the rich and famous as characters in stories with surprisingly unsurprising and fairly predictable arcs, so I’m gratified when now and then I come across an interesting deviation. 

Historians, journalists, and critics will exhaust the complexity of the big picture; they like landscapes. My inner fictionist responds to telling moments in isolation; I draw portraits. To write good stories, we script the unscripted. I often say at lectures that characters become most interesting when they go out of character—when they do something that they were never expected to do, whether good or bad, but which had always been in them in wait for the right confluence of conditions to emerge. I challenge my students to bring their characters out of their usual context to reveal more of their true selves: don’t show a priest in church, but bring him to a fish market, or a construction site (or even a girlie bar, but Somerset Maugham already did that, sort of, in “Rain”).

Social media is a huge lens that hyper-magnifies everything—virtue and vice alike. It’s also a mirror that ultimately tells us that what we see (or decide to see) is who and what we are. My little experiment with a picture that went viral just showed us how.

Qwertyman No. 54: Two Valedictories

Qwertyman for Monday, August 14, 2023

TWO SPEECHES delivered by graduating students of the University of the Philippines made the rounds of social media last week, garnering generally positive responses for their forthrightness. One was more strident than the other, but both carried essentially the same message: we need to reframe the way we look at the education of the poor, and what true success should mean for the working student.

The first was Val Anghelito R. Llamelo, summa cum laude and class valedictorian, Bachelor of Public Administration. The son of an OFW, Val began working at a very young age at a BPO, as a marketing assistant, and as a tutor to support his needs and that of his family’s. He was, almost needless to say, the first UP graduate his family produced, and finishing summa against all odds was the icing on the cake.

He wasn’t there, he said, to deliver the usual valedictory speech you’d expect from a person with his kind of success story. He was grateful for his opportunities, but he didn’t feel like celebrating his hard-won triumph, which people would typically applaud for its sheer improbability. And that, precisely, was the problem, according to Val.

“Why should I be an exception?” he asked in so many words. “Why can’t more Filipinos from my background do well in college and finish like I did? Why does access to a quality education remain the privilege of a few? During the pandemic, how many poor students underperformed because of their lack of access to digital technology?”

Again I’m paraphrasing here, but Val went on to say, “I don’t want to be your inspiration or role model. No one should have to endure what I faced. I want you to be disgruntled enough with the system to demand something better and not settle for less, to yearn for a system where working students, indigenous people, and individuals from impoverished families can have fair opportunities to study and to succeed. Praising us gives politicians in power an excuse to renege on their commitment to improve our lives. We overvalue resilience. Using the familiar analogy of the glass that’s half-full and half-empty, we’re often made to feel that we should be contented with the fact that it’s half-full, but we should focus on the fact that it’s half-empty, and should hold our leaders accountable for filling it up.”

The other speaker was Leo Jaminola, a BS Political Science cum laude and MA Demography graduate who juggled six jobs—as an encoder, transcriptionist, library student assistant, tutor, writer, and food vendor—to complete his bachelor’s degree. 

“Graduating with honors back then was nothing short of a miracle,” says Leo. “In the years that followed, the list of jobs I took just grew longer as I became a research assistant, a government employee, a development worker, and a consultant for different projects with some engagements overlapping with each other.  

“The past years have been a long-winding maze of seeking financial security and I have still yet to find a way out of this crisis. From full-time work, part-time work, and competitions, I did my best to provide not only for myself but also for my family. 

“While some of my peers have hefty investments in high-yield financial instruments, here I am still overthinking whether I deserve an upgrade to a large Coke while ordering at the local fast food chain. 

“During my childhood, I saw how poverty manifested itself in the form of cramped makeshift houses, children playing near litter-filled canals, and senior citizens succumbing to illnesses without even getting a proper diagnosis. Growing up, I thought of these as normal occurrences that should be accepted as it is the way of life. Now, I do not think that this should be the norm. 

“Some people will say that poverty is a personal failure and that the members of my community should work harder but I know better. One of the things that I learned from my experience is that hard work as the primary factor in being successful is a myth. That’s not to say that it doesn’t play a role but privilege and access to resources have greater impacts on whether a person ends up successful or not. 

“If hard work is all it took, then the many young breadwinners I know who continue to support their families while chasing their own dreams would not be constantly organizing their budget trackers to find ways how to stretch their salary until the next payday. 

“Others will read this and use it as some kind of living proof that people, even those from the most marginalized groups, can make it in life simply by working hard rather than addressing structural barriers. But what of those who didn’t make it despite working as hard or even harder than me? How are their experiences not evidence of the continued inaccessibility of education and opportunities in our country? 

“Rather than success, we should see my experience and the stories of so many others as systemic failures. If anything, my story should make us angry and move us to demand a much better society—one that allows our people to live with dignity, dream freely, and enjoy equal opportunities.”

The speeches echo each other, but then so have the “model” valedictories that Val and Leo so forcefully seek to subvert. Indeed, the usual narrative we hear is that of the poor boy (or girl) made good, followed by congratulatory praises for his or her tenacity and faith in Divine Providence. (Some of them, like the poor boy from Lubao, even become President.)

I have to admit that we find such stories inspiring if not necessary, because they offer the possibility of salvation for a lucky and plucky few. But we have to bear in mind as well—as Val and Leo emphasize—that for every summit achieved like theirs lie hundreds if not thousands of others who never got past base camp, not for lack of talent or will but simply for lack of means. To succeed as a nation and society depends much less on producing exceptional one-offs than on leveling the playing field for most.

(Photos from Philstarlife and pep.ph)