Tag Archives: ASEAN

Penman No. 278: The Wealth Within Us (2)

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Penman for Monday, November 20, 2017

 

THE ARTS are the tangible and creative expressions of our culture, and this is where our strength as Filipinos lie—a strength, however, that we should first recognize, recover, and sustain.

We Filipinos have distinct natural cultural advantages. We are a naturally and irrepressibly expressive people, with strong artistic and creative talents and impulses. We think and speak freely, no matter the cost or the consequences. We reject and resist tyranny; we have no taboos, no sacred cows. We sing of love and death in the same breath, we laugh and weep without shame, we create and light up lanterns even in the most difficult and darkest of Christmases.

That freedom and that courage is our strongest cultural resource, the wellspring of innovation and productivity. This is why we have such great artists, writers, musicians, singers, dancers, filmmakers, designers, and artisans.

This brings me to the economic argument, which is that culture is not just an expenditure, but a valuable resource that, properly managed and supported, can reap substantial material benefits for our people, in the form of what have been called “creative industries.”

In 2009, when the Joint Foreign Chambers of the Philippines initiated a focus group discussion on creative industries in the Philippines, they defined the sector as embracing “a wide array of subsectors including advertising, animation, architecture, broadcast arts, crafts, culinary arts, cultural/heritage activities, design, film, literature, music, new media, performing arts, publishing, and visual arts.”

I won’t go into great detail here, but there are many studies—a recent report commissioned by the British Council, among others—that show how vital these creative industries are. According to that report, and citing UNCTAD figures, “Depending on how they are defined, the Creative Industries are estimated to represent anywhere from 3% to 12% of global GDP.”

I noted in a previous forum that in 2010—the last year for which I have solid figures—copyright-based industries or CBIs contributed more than P660 billion to the economy, according to the Intellectual Property Organization of the Philippines. In GDP terms, the economic contribution of CBIs climbed from less than 5 percent in 2006 to more than 7 percent in 2010. Core CBIs comprising companies in the arts, media, and advertising largely accounted for this surge. A corresponding rise in employment occurred in the sector, from 11 percent of the total number of jobs in 2006 to over 14 percent four years later.

In 2014, the DTI and BOI held a series of Trade and Industry Development Updates to present six industry roadmaps, one of which concerned creative industries. In that particular forum, the DTI’s presenter noted that Singapore and Thailand led ASEAN in creative exports, and while our creative industries have grown, we were a net importer of creative goods as of 2008, with books and movies apparently accounting for the bulk.

This reminds me that in that conference of Asian writers and translators that I attended a couple of weeks ago in Bali, it was reported that Asia is now the world’s biggest producer of books, movies, and games. But that’s an Asia dominated by China, Japan, Korea, and India. The question is, how can we Filipinos and Southeast Asians partake of that boom? First, of course, by strengthening those industries in our countries.

There seems to be a greater awareness on the Philippine government’s part of the economic utility of our artistic talent. In 2012, for example, RA 10557 was passed to promote a “national design policy” highlighting “the use of design as a strategic tool for economic competitiveness and social innovation.”

It’s heartening to note that Chapter 7 of the Philippine Development Plan for 2017-2022 is devoted to “Promoting Philippine Culture and Values,” in which it is acknowledged that “The current governance framework for cultural development has been inadequate in addressing the concerns of the sector.” The plan contains salient proposals for using and promoting cultural values to promote the common good and identifies key legislative measures to achieve full cultural development, including the long-overdue establishment of a full-scale Department of Culture that will not be a mere adjunct of education, sports, or tourism.

But we remain a long way from translating policy into action. As with most things cultural, the first transformation has to take place in the mind—more specifically, in the mindsets of our leaders.

Only now, in preparation for this talk, did I become aware of the ASEAN Socio-Cultural Community and of its noble concerns which include human development, social welfare and protection, social justice, and so on. But only at the very end of its “scorecard” report does it deal with “Building ASEAN Identity” and promoting cultural creativity and industry—talking, for example, about networking among small and medium-sized cultural enterprises of SMCEs around the region.

It’s rather sad in a way to speak of culture as a business, but if that’s what it takes to wake people up to the wealth within them, then by all means, let’s draw on our hearts and imaginations to showcase the best of what we can be, and inspire ourselves in the process toward a stronger sense of nationhood and of regional community.

Penman No. 277: The Wealth Within Us (1)

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Penman for Monday, November 13, 2017

 

THIS ASEAN week and next, I’m sharing excerpts from a short paper I presented at a conference on ASEAN Leadership Amid a New World Order that took place last November 8 at the Shangri-La Makati, under the auspices of the Stratbase ADR Institute and the Asia Society. Ours was a panel on ASEAN cultural cooperation, and I spoke as a writer and academic engaged in regional networking.

As a creative writer and professor of literature, I’ve had many opportunities over these past 25 years to meet and mingle with my Southeast Asian counterparts in various conferences.

Until recently, there weren’t too many of these regional networks for writers and artists to get together, but today, some formal networks are in place. In my field, for example, the Asia Pacific Writers and Translators or APWT—which held its tenth annual conference just two weeks ago in Bali—has been very active in making connections between writers, translators, teachers, scholars, and publishers around the region. APWT goes well beyond Southeast Asia to include China, Japan, Korea, India, and even the United States and the UK, and very recently its major sponsor has been Australia, which is seeking to expand its Asian footprint.

I’m sure that similar associations exist in the other arts—in theater, music, and dance, for example. But let me use these writers’ gatherings as an illustration of the challenges and opportunities we Filipinos face on the cultural front.

Cultural cooperation presumes an awareness of each other’s culture. The problem is, there’s very little of that kind of connection, people to people, around the region, or at least between us and the rest of the region. Chalk it down to the fact that we have been separated from the rest of Southeast Asia by geography, by history, by language, and by religion. Scholars, writers, and artists—and let’s add OFWs—should of course have a deeper understanding of regional cultures, but that’s their job.

And even so, at nearly every regional conference I’ve attended, I’m acutely reminded of how out of the loop we Pinoys are—out of the Sinic loop up north, out of the Indic loop out west, out of the Malay loop down south, and out of the Commonwealth loop to which many of those countries belong. Having cast our lot with America and English, we find little in common with most everybody else, beyond the color of our skin and our shared legacy of colonialism.

Ironically, cultural commonalities and exchanges of a kind do happen around the region, and even around Asia—largely as a result of globalization, the Internet, satellite TV, and their impact on youth and pop culture. Witness the spread of K-Pop, anime, rap, telenovelas, and anything from Hollywood, especially the Marvel and DC universe.

But while these influences have arguably injected new vitality into traditional cultures and media, they have also, to a significant extent, contributed to the homogenization of those cultures, and to the forgetting or even obliteration of traditional knowledge, leaving our youth in a cultural limbo, divorced and alienated from the common experience of their own people.

Consider this: young urban Filipinos don’t consider agriculture as a career option, don’t like to eat fish unless it’s imported salmon, have no idea where or what Quiapo is, see Mindanao as another country, and know more about Japanese manga and Star Wars than they do about our heroes. Their world-view is shaped by Facebook and Netflix and spread by Twitter and Instagram, and not by direct immersion in their societies, much less by the societies around them. Indeed the fashionable thing today is to propose that the very idea of “nation” is a thing of the past, even as the rabidly resurgent nationalisms of some of our neighbors reveal that to be a precarious fantasy.

Clearly this indicates a failure of education, but as we all know, subjects related to culture and history have increasingly been relegated to the back rows of our curricular priorities in favor of science, technology, and mathematics. As a graduate myself of the Philippine Science High School and an abortive engineer and economist, I have no quarrel with pushing those competencies in the name of competitiveness and national development.

But there are also powerful arguments to be made for supporting cultural programs and endeavors instead of diminishing them. I will focus on two: what I will call the moral argument, and the economic argument.

The moral argument is that culture is an essential element of national growth and development, as it helps define our national identity and our national interests. Without culture, we have nothing to stand on except our territory. Cultural cooperation begins at home, first of all with an awareness of what culture is and how it can not only explain but enhance human life.

Culture is a dynamic description of our commonalities and differences, without understanding which we will be moving forward blindly, guided only by the political and economic interests of our elites.

Politics and economics may dominate the news and people’s consciousness, but many of our problems are cultural in nature—indeed, our politics and economics are significantly shaped by culture, from the ascendancy of Rodrigo Duterte to the conflict in Marawi.

The problem is that we often see culture as little more than entertainment, a musical interlude between presumably more important matters. Even overseas, Filipinos think of culture as the obligatory pancit and tinikling on June 12—not the underlying reason why there are hundreds of Filipino organizations in Southern California alone but few major statewide Fil-Am political leaders. (More next week)