Penman No. 198: Mind-blowers and Eye-openers

Posted on May 3, 2016 by penmanila

Penman for Monday, May 2, 2016

THE FIRST-EVER Knowledge Festival held by the University of the Philippines in Tagaytay City a couple of weekends ago proved true to its promise and offered mind-blowing, eye-opening discoveries galore, shoring up not only UP’s reputation as the country’s leading university but also that of the Filipino genius as a whole.

Part academic conference and part science fair, the festival brought together over 200 of UP’s top scientists and artists from the university’s many campuses all over the country to showcase the best and most promising products of their ongoing research. The festival also featured talks by experts on key academic and research issues (I excerpted my own keynote here last week), and presented the university’s expansion plans and the latest publications of the UP Press. A roundtable with members of the media had UP President Alfredo E. Pascual exchanging views with some of the country’s top journalists on future directions in Philippine higher education.

But it was the exhibits themselves that formed the living heart of the festival. Most were focused on science and technology, but UP’s most advanced endeavors in the arts, education, and mass communications were on display as well. What unified them was the element of interdisciplinarity, of crossing traditional academic turfs and boundaries to arrive at better solutions to age-old problems, or better products for the 21^st century. Most of the projects were being financed by the university’s Emerging Interdisciplinary Research fund (EIDR), an ambitious program which has funneled many hundreds of millions of pesos into projects cutting across disciplines and with a positive impact on the government’s Key Result Areas (KRAs).

(I know—I get fidgety myself whenever I step on the road to Acronymia, but like I said in the open forum after my talk, artists—especially those in public life—have to learn to speak bureaucratese and to do the math if they want to engage outside their comfort zones, which is also key to getting grants.)

The exhibits were organized into six clusters: (1) agri/aquaculture, food, and nutrition; (2) health and wellness; (3) disaster risk management and climate change; (4) energy, environment and ecotourism; (5) technology, new materials and other products; and (6) progressive teaching and learning.

As a frustrated scientist (I entered UP as an Industrial Engineering major fresh out of Philippine Science High), I’m always fascinated by what goes on in S&T, and touring the science booths gave me an overview of the research and development in the field within UP. Among the dozens of projects on show, I lingered longest on a few: an analysis of the use of Twitter to keep track of typhoon events; the development of the Philippine Scientific Earth Observation Microsatellite (better known as Diwata-1, which is now in orbit) for disaster risk reduction; an ecosystem assessment of Laguna de Bay, a study aimed at finding ways to revive a dying lake; and a study on the use of microbes from shipworms (tamilok) as potential sources of enzymes for biofuel production. (I’ve had tamilok wriggling down my gullet on a dare during trips to Palawan, where they’re a delicacy, and I’d happily give them up to biofuels.)

In the health and wellness cluster were a flurry of projects ranging from a dengue detection kit to the development of best-practice guidelines for the better management of prevalent community diseases and the use of social media for promoting healthcare. In agriculture, a product called BioN promised to replace 30-50% of chemical fertilizers while increasing yields by 11%, keeping plants “healthy and green even in drought and in the presence of pests.”

Although it was a tucked away in a corner of the learning cluster, what especially caught my eye was a little black box called VISSER—short for “Versatile Instrumentation System for Science Education and Research,” a highly portable science kit which can do over 120 experiments in biology, chemistry, physics, engineering and environmental science. As it turned out, VISSER had been developed by a team headed by a fraternity brother of mine, physicist Dr. Giovanni Tapang, originally with some support from the University of Maryland. The argument for VISSER is compelling: more than a third of the country’s 13,000 high schools—catering to about 7 million students—have no labs, and of those that do, only 2,800 have access to digital tools. The VISSER kit isn’t cheap at over P40,000 per unit—about the price of a laptop—but its potentials are huge, with a total market value estimated at almost P60 billion. It isn’t just good science, but good business as well for technopreneurs.

And speaking of technopreneurship, few Pinoys can be more inspiring than Dr. Gonzalo “Al” Serafica, a much sought-after consultant on technology commercialization who also spoke in Tagaytay on how he developed new uses for microbial cellulose—known to most of us as the lowly nata de coco—for the global medical market as brain patches and artificial skin. A chemical engineer and also a PSHS alumnus like Dr. Tapang, Al Serafica holds 10 US and 20 international patents and co-founded Xylos Corporation in 1996, proving that crossing over from the lab to the boardroom isn’t only possible but, in many cases, necessary.

On the whole, the Knowledge Festival offered ample proof that with the right support and incentives, Filipino scientists, artists, and researchers can be right up there with their international counterparts, but we have a lot of catching up to do. As a UP study notes, we spend about half of what our ASEAN neighbors spend on education, and even less on R&D. But just showing ourselves what’s possible is a good start, and UP will soon be touring key exhibits not just around the UP system but to other universities as well.

And UP itself will keep growing, as I was mighty impressed to see in the display that featured ongoing and upcoming expansion projects: the UP Clark Green City that will include, among others, a new College of the Natural Environment and College of Designed Environments; the soon-to-open UP Bonifacio Global City that will host classes in law, engineering, business, architecture, labor and industrial relations, urban and regional planning, statistics, and distance education; the UP Professional Schools-South Road Properties in Cebu; the Philippine Genome Center in Diliman; the new UP Diliman Sports Complex rising out of the rubble of the old track oval; and an upcoming UP Cavite incubator campus.

If we can shoot satellites up into the cosmos and turn a coconut dessert into brain implants, you’d have to believe that the sky’s the limit for the Filipino genius—as long as we don’t get sidetracked by personality politics and medieval mindsets.

timpeake-20160427-diwata-1-deployment-001_FD3086695C6E4EA699A3E0129B0153AD.jpg

[Diwata-1 photo courtesy of ESA/Tim Peake]

Penman No. 196: A Frenchman in Jalajala

Posted on April 18, 2016 by penmanila

Penman for Monday, April 18, 2016

I USUALLY ask my wife Beng to ride out with me on a day trip during the Holy Week break, and this year our destination was rather unusual, in that it never figures in the travel plans of Manileños, although it’s a short and pleasant drive from Quezon City or Ortigas. We took the scenic route from Diliman via Antipolo, Teresa, and Morong, and soon found ourselves following the lakeshore of Laguna de Bay on the peninsula of Jalajala, Rizal, described by the guidebook as “a fourth-class municipality with a population of 30,074 people.”

We were there on the trail of an extraordinary author and adventurer who, nearly two centuries ago, had lived in Jalajala, and had written about his sojourn in a book that had been a favorite of mine for 40 years.

The book was Paul Proust de la Gironiere’s Twenty Years in the Philippines (subsequently expanded under the title of Adventures of a Frenchman in the Philippines), and I had recently acquired a copy on eBay, all the way from the UK—the first English edition published by James and Henry Vizetelly, undated but very likely from 1853, a year ahead of the American edition published by Harper & Bros. in 1854. The copy was far from mint, but it was in its original binding and still very readable, and wonderfully illustrated with engravings of local scenes.

Gironiere was an adventurer from France who came to the Philippines in 1819 in his early 20s as a ship’s surgeon and stayed on for the next two decades, establishing himself as a landlord and farmer in what today is Jalajala, Rizal. His travails begin shortly after his arrival on the ship Cultivateur, and his account of a massacre shows why his book is—in that awful word coined by book reviewers—“unputdownable”:

I had only resided a short time at Cavite when that terrible scourge, the cholera, broke out at Manilla, in September, 1820, and quickly ravaged the whole island. Within a few days of its first appearance the epidemic spread rapidly; the Indians succumbed by thousands; at all hours of the day and of the night the streets were crowded with the dead-carts. Next to the fright occasioned by the epidemic, quickly succeeded rage and despair. The Indians said, one to another, that the strangers poisoned the rivers and the fountains, in order to destroy the native population and possess themselves of the Philippines.

On the 9th October, 1820 … a dreadful massacre commenced at Manilla and at Cavite…Almost all the French who resided at Manilla were slain, and their houses pillaged and destroyed. The carnage only ceased when there were no longer any victims.

…Four hundred Indians surrounded me; the only way of dealing with them was by audacity. I said in Tagaloc to the Indian who had attempted to stab the captain: “You are a scoundrel.” The Indian sprang towards me; he raised his arm: I struck him on the head with a cane which I held in my hand; he waited in astonishment for a moment, and then returned towards his companions to excite them. Daggers were drawn on every side; the crowd formed a circle around me, which gradually concentrated. Mysterious influence of the white man over his coloured brother! Of all these four hundred Indians, not one dared attack me the first; they all wished to strike together. Suddenly a native soldier, armed with a musket, broke through the crowd; he struck down my adversary, took away his dagger, and holding his musket by the bayonet end, he swung it round and round his head, thus enlarging the circle at first, and then dispersing a portion of my enemies. “Fly, sir!” said my liberator; “now that I am here, no one will touch a hair of your head.” In fact the crowd divided, and left me a free passage. I was saved, without knowing by whom, or for what reason, until the native soldier called after me: “You attended my wife who was sick, and you never asked payment of me. I now settle my debt.”

I had first read the book a long time ago, and kept my copy of Adventures, in a Filipiniana Book Guild edition reprinted locally in paperback by Burke-Miailhe in 1972, with a foreword by the eminent historian and economist Benito J. Legarda. In his foreword, Dr. Legarda says that Gironiere’s book was “probably the best seller among books about the Philippines in the 19^th century,” noting that “What attracted the 19^th century reader was of course the narration of several adventures, at that time considered unusual or bizarre. Among them may be enumerated the killing of man-eating crocodiles, the hunting of wild carabaos, the exploration of caves, the customs of pagan tribes, and the adventures of those caught in captivity by Moro pirates.”

While granting that Gironiere’s accounts may have taken certain fanciful liberties, Legarda also considers the many real contributions the Frenchman made to his adopted soil, particularly as an agricultural pioneer who planted coffee, abaca, indigo, and rice on his 2,400-hectare estate in Jalajala, then part of Morong. Of Jalajala, Gironiere would write that it was “the greatest game preserve in the island: wild boars, deer, buffaloes, fowls, quail, snipe, pigeons of fifteen or twenty different varieties, parrots in short all sorts of birds abound in them.”

Gironiere returned to France in 1839, crushed by the deaths of his son, daughter, and wife, and he eventually remarried, and yet nothing, he said, “could induce me to forget my Indians, Jala-Jala, and my solitary excursions in the virgin forests. The society of men reared in extreme civilisation could not efface from my memory my past modest life.”

Was there anything left of Gironiere’s vast estate? All I could find on the Internet was a marker put up by the National Historical Institute in 1978 on what presumably had been his property, so I resolved to find at least that. We were there on the Wednesday of Holy Week, so I knew I had to catch someone at the municipio before it closed for the half-day, and fortunately a kind gentleman from the agriculturist’s office recognized the marker and offered to lead us there. And a short drive later, there it was, on a lot in the shade of towering acacia trees.

Nothing else would have suggested Gironiere’s presence, except possibly a stump of bricks in a corner of the lot. Not too far away was the water’s edge, and the slim profile of Talim Island, which Gironiere would have seen out his window. I struggled to imagine this spot as the center of a visiting Frenchman’s adopted life and holdings, his pursuit of bats and lizards, crocodiles and gold dust.

I didn’t feel let down; I was looking at an empty stage, but I knew the play, and I could hear the lead actor’s parting words: “Overwhelmed by the weight of troubles and of the laborious works I had executed, there was only one wish to excite me, and that was, to see France again; and yet my recollections took me continually back to Jala-Jala. Poor little corner of the globe… where my best years were spent in a life of labour, of emotions, of happiness, and of bitterness! Poor Indians! who loved me so much! I was never to see you again! We were soon to be separated by the immensity of the ocean.”

Penman No. 194: A Tree Grows at the Met

Posted on April 5, 2016 by penmanila

Penman for Monday, April 4, 2016

THE FIRST and last time I saw a show at the Manila Metropolitan Theater must have been in the 1990s, for a production of Nick Joaquin’s “Portrait of the Artist as Filipino.” The theater was in fine shape then, and I recall being as enthralled by the place itself as by the spectacle onstage.

As a young boy in the early ‘60s, my father had worked at the old Department of Public Works building across Plaza Lawton (before they became the Post Office and Liwasang Bonifacio), and I had often tagged along to play with his red-and-blue pencils and his swivel chair. The most entrancing element in that locale, truth to tell, was the giant pot above the old Insular Ice Plant that spewed what seemed to be a steady stream of boiling water into a waiting coffee cup; but my eyes would stray to the strange pinkish building in the distance and I would wonder what went on there and what it held.

I got my answer, thanks to Nick Joaquin, but a few Sundays ago, I had an even more amazing opportunity to know the Met more intimately than I would ever have imagined. Sadly the intimacy was that which might exist between a doctor and a patient, like a probe of cold steel into some tubercular organ.

My wife Beng belongs to Kasibulan, a group of women artists, and they had been invited to do a sketching session at the old theater that Sunday morning, alongside a cleanup operation to be undertaken by volunteers. Did I want to come along, perhaps to take pictures, or at least hold bags and run errands for the ladies as they drew arches and vanishing points? Of course I did.

But before I go any further, especially for the benefit of our millennial readers, let me give a backgrounder on the Met and its sorry fate.

When the Manila Metropolitan Theater opened on December 10, 1931, it was an architectural wonder to behold and to step into—an Oriental palace in pink coral, crowned by exquisite minarets, statues, sculpture, and tilework. The overall style was Art Deco, the rage at the time, spilling over from the West but adapted to its new setting in the East. It could seat almost 1,700 people, and it had been put together and adorned by some of Manila’s finest architectural and artistic talents—designed by Juan Marcos Arellano, built by Pedro Siochi and Co., and decorated by the Italian sculptor Francesco Riccardo Monti, the sculptor Isabelo Tampinco, the future National Artist Fernando Amorsolo, and by Juan Arellano’s brother Arcadio.

Erected near the site of its predecessor, the Teatro del Principe Alfonso XII which burned down in 1867, the Metropolitan was meant to be the city’s premier cultural venue, a showcase of the Filipino artistic genius. In its heyday, it hosted celebrated singers such as Jovita Fuentes and Atang de la Rama; from highbrow opera to the more popular zarzuela and vaudeville, the Met had the best to offer. Though damaged during the war, it was rebuilt and continued to be a haven for artists and entertainers until it began to decline in the 1960s, as other venues—and the growth of moviehouses in such places as Avenida Rizal, Escolta, and Cubao, followed by the establishment of the posh and modern Cultural Center—gained primacy among audiences.

At one point or other in its slide to abject decrepitude, the Met became a boxing arena, a movie set, a martial arts studio, a gay bar, an ice cream parlor, a TV stage, and a refuge for the homeless, among other incarnations. In 1978, Imelda Marcos took an interest and had the theater restored to its old glory, but then it fell again into disrepair, and was shut down in 1996 in a wrangle over ownership between the city government and the GSIS. Gloria Macapagal Arroyo and Mayor Fred Lim renovated and reopened it in 2010, when it was declared a “National Treasure” by the National Museum, but yet again it succumbed to politics, bureaucracy, and benign neglect; after a concert by the rock band Wolfgang in mid-2011, it was locked up by the GSIS.

In July last year, the ownership question was finally settled with the GSIS selling the property off to the National Commission for Culture and the Arts (NCCA), and shortly after the NCCA received P270 million from the Department of Budget and Management (DBM) for a fourth and hopefully final restoration, which the NCCA expects to complete by 2017.

It was this Met that we entered that Sunday. We were greeted by my UP colleague and one of the restoration project’s consultant-architects, Gerard Lico, who assigned two young but very capable juniors to guide our group on an all-access tour of the building. The lobby was buzzing with the enthusiasm of student volunteers from National University who, after an orientation and a safety briefing, filed into the structure behind their team leaders.

We followed them into a dark and cavernous hulk (the electricity had yet to be brought back), and encountered a touching mix of fragility and resilience. The Met had to be cleaned prior to restoration, and thus we were being privileged to see it at its most hapless state. There was dust and rust everywhere, and the wooden floorboards, reduced to a pulp, were crumbling beneath our feet.

Even so it demanded attention and respect, and we trod slowly, reverentially. Through the squalor emanated a lingering magnificence—the echoes of long-stilled operas, the footfalls of performers scurrying down the corridors. In one room was a tangled mass of costumes—a sailor outfit unmistakably from The Sound of Music—and when we stepped out onto the broad stage, you almost expected the spotlights to burst into life and the phantom audience to roar in approval. There was a hole in the stage floor and water in the orchestra pit, but nothing, it seemed, beyond repair, beyond human care.

Out on the roofdeck, beneath the Moorish spires and the batik-inspired tiles, a small tree had sunk its rope-like roots into the masonry. I found myself hoping that it would be spared the restorer’s saw. Reprieves beget reprieves, and it would provide a fine organic testament to the Metropolitan’s endurance. (See more pics from our walking tour here.)

Penman No. 193: Knowledge as Capital

Posted on March 30, 2016 by penmanila

2171790476_7c4dfcd25a

Penman for Monday, March 28, 2016

THE UNIVERSITY of the Philippines (UP) campus in Cebu City hosted the second presidential debate a couple of Sundays ago, and with education on the debate agenda, the setting couldn’t have been more appropriate. UP—so far, our only “national university” so designated—may be more than a hundred years old, but it continues to grow, particularly in places like the Visayas, Mindanao, and Central Luzon, where the demand for quality higher education is as great as ever.

Not too many people may have been aware of it, but in preparation for the debate—and indeed for the next national administration—UP President Alfredo E. Pascual commissioned a study by the university’s think tank, the Center for Integrative Development Studies (CIDS), to look into where we are in the regional scheme of things and how we can expect to catch up and compete with our more advanced neighbors.

Copies of the paper—titled “Knowledge-Based Development and Governance: Challenges and Recommendations to the 2016 Presidential Candidates”—were provided by UP to the staffs of the presidential candidates in advance of the Cebu debate. But knowing most politicians’ propensity to go for the sound bite and dwell on the personal, I tend to doubt if more than one or two of the candidates or their staffs found the time and the focus to read it.

It would be a pity if that indeed were the case, not only because of all the work that UP put into the paper (CIDS was backstopped by the offices of the President and the Vice President for Academic Affairs), but because of all the opportunities for development that we will likely miss, again, if our political leaders don’t heed what our top academic minds are saying.

The full text of the paper can be found here: http://www.up.edu.ph/wp-content/uploads/2016/03/20160315-UP-Knowledge-Paper-Final.pdf. For the benefit of our readers (and maybe the odd politician who will read this), I’ll unpack the technical jargon and get to the core of what the paper says and proposes.

It opens with an indisputable premise: Education is indispensable for economic development. More education means less poverty and income inequality, because it drives innovation and productivity, and helps people adjust to new challenges and opportunities.

But of course we already knew that. In a society like ours, we all look to education as the way out and the way forward, which is why our people slave for years overseas to put their kids through college. So sacred is education to the Filipino family that every candidate for public office, especially the Presidency, feels duty-bound to extol its virtues.

To be fair to the present administration, it’s put its money where its mouth is, for the most part. The study notes that “Since Benigno S. Aquino III assumed the presidency, government expenditure on public education has enjoyed annual increases. Out of the education sector‘s PHP364.9 billion budget for 2015, PHP43.3 billion was given to state universities and colleges—a 13.8 percent increase over the 2014 allotment…. Over PHP3 billion was made available for scholarships under SUCs and more than PHP2 billion for scholarships administered by the Commission on Higher Education. A total of PHP316 million (roughly 0.09 percent) was earmarked to fund research.”

That sounds good, but sadly it’s still not enough. The rest of our ASEAN neighbors spend an average of 5 to 6 percent of their GDP on education, but we try to make do with 3 percent. That’s why even our best universities lag behind their global and regional counterparts. The study notes that “In 2014, the University of the Philippines ranked only 8^th out of the top 10 universities in ASEAN. In 2010, the Philippines ranked 89^th in the global Knowledge Economy Index, far behind Singapore, which placed 19^th.”

With all the new phones, computers, and call centers we see around us, we might be led to believe that the Philippines has become a high-tech haven, but that just isn’t so. (“We may be No. 1 in voice operations,” I once heard President Pascual say in relation to BPOs, “but were just around No. 9 in non-voice, which is where there’s more value-added. We need not just call center agents, but software engineers!”)

In its summary, the study observes that “Our level of technology remains low in quality and scale, and concentrated in low-productivity sectors. To catch up and move ahead faster, we need to raise our scientific and technological skills, which only better and more focused education can achieve.

“This calls for massive government investments in high-level knowledge capital—the so-called ‘suprastructure’ of economic growth. This human capital will create a knowledge-based economy driven not just by brawn but brains, tapping into one of our richest but least developed resources.”

In other words, and to put it plainly, we need more brainpower—more nerds, if you will—of the kind who can innovate, produce, do trailblazing research, and network with their global peers. That kind of knowledge can reap sizeable benefits for our economy, as it’s done for Singapore, China, Korea, and a host of other countries who’ve invested in their “suprastructure.”

But PhDs don’t come easy and don’t come cheap. UP argues that our government should have a plan to produce them systematically. The object of our educational system shouldn’t just be producing hordes of college graduates who can’t find good jobs, but graduates in fields and with skills that the economy actually needs. The best of them should be sent abroad for advanced degrees, and then brought home with sufficient incentives and an environment conducive to research. The UP paper goes even farther and recommends that in areas where we lack expertise, world-class professors and researchers should be enticed to teach here and work with their local counterparts, in the same way that Singapore was able to considerably shorten its learning curve.

While much of this will occur in science and technology, the paper wisely notes that “Because values are important in setting the right path to growth, the promotion of science and engineering should be closely integrated with the social sciences, the arts, and the humanities to ensure the holistic development of the Filipino.”

To spread the work and its benefits, the UP paper envisions a hubs-and-spokes model of development anchored on regional centers of excellence in certain fields—possibly even other national universities beyond UP.

There’s a lot more to be found in the study that was UP’s gift to the candidates—and thereby to the nation—but whether any practical good comes out of it will depend on the political leaders who govern our fortunes, and, ultimately, on us who vote them into office.

(Kindly note that as a “think paper” subject to further discussion, the study mentioned here does not necessarily reflect the position of the UP academic community as a whole, but rather of the researchers and offices involved.)

Penman No. 192: Reveling in the Risqué

Posted on March 22, 2016 by penmanila

Penman for Monday, March 21, 2016

ONE THING I always knew but have seen more evidence of lately is that fact that when women get together, wonderful and even magical things happen. I suppose it has to do with the female predisposition to cooperate (versus the male impulse to compete). Case in point: the hugely successful literary reading billed as “Wordello,” which I plugged in this corner last month.

It had been conceived as a fund-raising project by the ladies of the Likhaan Creative Writing Foundation for the benefit of, among others, the UP Institute of Creative Writing (which I head, so I have a million reasons to be appreciative). But it turned out to be much more than just another reading of poetry and prose, mindful of how such events rarely go beyond sedate, even solemn undertakings where people stand up and mumble before politely attentive audiences.

This was one evening devoted to reveling in the risqué, to pushing the boundaries of the acceptable in a way that brought us back to the freer, more spirited Sixties. Remarkably, it had been organized by a group of middle-aged women as proper and as pedigreed as they come, people you’d normally associate with golf and afternoon tea. But the Likhaan ladies are also very fine writers in their own right, mentored by no less than Jing Hidalgo, and quite a few of them have taken classes with us in UP, so it was no surprise to find them indulging their subversive side.

I’d never been to the venue at the Green Sun on Chino Roces Avenue Extension, and when Beng and I got there last March 5, we expected to walk into just another hotel-and-restaurant lobby setup. Instead, a large corner of the place had been transformed, just for the evening, into a virtual bordello, with ladies in bare backs and slinky black lingerie well, slinking around. When I found my bearings, I was glad to run into and to chat with old friends like writers Charlson Ong, JB Capino (on a home visit from Illinois, where he’s been based), Carla Pacis, Cecille Lopez Lilles, Mabek Kawsek, Linda Panlilio, Bambi Harper, and Cesar Aljama, as well as BenCab and Annie Sarthou.

Most of the readings proved appropriately racy, and I had to explain that I had come as a bashful patron, choosing to read something fairly short and chaste. But elsewhere in the room, something smoky and sexy was going on. We had to leave a little early for another commitment that evening, so I asked Likhaan Foundation’s Chichi Lizot, the writer-translator busybody behind the project, to tell us what happened next, and how they put on such a good show in the first place. Here’s Chichi’s summing-up:

“We had heard of ‘poetry brothels,’ not only in New York and Paris, but also in other parts of the world. Were we ready for it here? The idea of presenting poetry, bordello-style, in a land of taboos was both daunting and exciting. It was then that ‘Wordello,’ coined by a poet and friend who joins some of us for drinks every so often, RayVi Sunico, was born.

“Working on the concept, pinning down sponsors, inviting poets, and finding a venue accessible to all began six months ago. Creating and feeding our social media sites got going in December. A handful of active members found friends along the way willing to help, spurred by the untrodden approach towards literature. There is something about the forbidden that excites.

“Then came the evening of Wordello. Stepping into its entrance of beaded curtains after going through the ultra-modern corridors of Green Sun was like being transported into a secret world—of red, orange and magenta, of incense, alcohol, and erotica. It was a den of iniquity. It was Moulin Rouge—and much more. There were candles and Persian lamps. Carpets. Palm trees. Griffins standing guard. And in a cage, a masked executioner wielding an axe.

“The youngest in the audience must have been fifteen, the oldest, ninety-two. Some came in their chauffeur-driven imports, the others in jeepneys—any clothed, or rather, unclothed, comme il fallait. And as they hobnobbed with friends and strangers alike, they discovered a tarot reader of a monk in a nook somewhere. In a tent draped in extravagant silk, a body calligrapher was engrossed in a woman’s back, oblivious to spectators. Books and art pieces were up for grabs in different corners, incongruous yet fitting. The lively activity at the bar provided no respite to bartenders only eager to please. Omnipresent conversations thrived.

“And then from nowhere, a young poet delivered a line. Loud and clear. A male voice cried out from another corner. The room was stunned into silence. Yet another demanded attendance—this time female—delivering utterances from across the expanse of subdued light. Fifteen poets in a flash mob of sorts embarked us on a journey, harbingers all, of what was about to unfold. Their words were tame in comparison to the almost three hours of poetry, skits and the performing arts—mostly unbridled and unafraid. One or two in the audience left after the fifth number, scandalized. Most stayed, to either endure or embrace the words spoken by the inimitable and the sans pareil, and the fledgling.

“The place was packed, denying access to waiters serving bar-chow. Seated comfortably in deep couches were the elderly. Many were happily relaxed on intricate pillows, risers, and carpets on the floor. Chairs had to be added in every space possible for the weary, but quite a few were content standing behind the bar or around divans, mesmerized.

“Sensei Shinobi, who performed the Japanese art of bondage on a defenseless but willing wisp of a woman, was saved for last. As we turned into voyeurs, watching with awe the dexterity with which Shinobi beautifully and artfully crafted rope around the young woman’s body, no one dared breathe. It was art in the sublime. And as he hoisted his model on a single metal ring that dangled from a scaffolding, and then twirled her around, a pin could have been dropped and heard.”

Bravo, Chichi, and merci beaucoup! Until the next iteration of what now deserves to be the year’s sauciest literary event.

(Photos by Vidal Lim)

Penman No. 183: Why I Choose to Italicize

Posted on January 19, 2016 by penmanila

Penman for Monday, January 18, 2016

ONE OF the more interesting sidelights in our discussions at the NVM Gonzalez Centennial Workshop in Mindoro a couple of weeks ago had to do with the seemingly small issue of whether or not to italicize Filipino and other non-English words in an English text.

The conventional practice, of course, has been to italicize words like utang na loob, bagoong, kaibigan, and so on. That’s explicitly embodied in editorial stylebooks employed by such publications as The Economist, which hews to the policy that “FOREIGN WORDS AND PHRASES, such as cabinet (French type), dalits, de rigueur, jihad, glasnost, Hindutva, in camera, intifada, loya jirga, Mitbestimmung, pace, papabile, perestroika, sarariman, Schadenfreude, ujamaa, should be set in italics unless they are so familiar that they have become anglicised and so should be in roman. For example: ad hoc  apartheid  a priori  a propos  avant-garde, etc.”

Not everyone, however, feels bound by this rule. Increasingly, over the past couple of decades, writers of color in both the US and the Commonwealth (and, yes, the Philippines) have chosen to resist and reject italicization, believing that doing so represents a form of acquiescence to the dominance of English, and of exoticizing one’s own language, making it appear quainter and therefore more artificially attractive than it should. It’s a political rather than a mere technical decision, a declaration of independence, as it were, from the strictures of style laid down by the old regime.

One of the most quoted sources for this position is the New York-based novelist Daniel Jose Older, who demonstrates in a YouTube video why italicizing Spanish words and phrases in an English text would sound silly in the real, spoken world.

This was brought up again at the recent NVM Gonzalez workshop, where half of the participants were Filipino-Americans who came over from the US. The workshop leader—the very capable fictionist Dr. Evelina Galang, who directs the creative writing program at the University of Miami—discussed the use of Filipino words in a mainly English text, and why glossaries (and, not incidentally, italics) are better dispensed with, leaving the writer with the responsibility of establishing or at least hinting at their meaning in context.

(Evelina has an essay devoted to this concern, and let me quote an eloquent passage from that piece: “As a girl who grew up hanging upside down on easy chairs with a book in her hand, I often read words—English and other words—that I did not understand. I rarely stopped to define them. Sometimes I wrote them down and looked them up later. (I was a geek, after all.) But more often than not, having stepped into a fiction John Gardner called ‘that vivid and continuous dream,’ and driven to know what happened next, I kept reading. Like Angel, I let the words wash right over me, I watched them working next to other words. I listened to them. I tasted them and felt the weight of them in my mouth. I imagined them surrounded by nothing at all. I followed them as they floated down the page, bumping into semicolons, swimming through parentheses, slapping up against em-dashes, evading italics, and falling right off the page. I read the words in context and, right or wrong, I gave the words their meaning.”

I agree perfectly with Evelina as far as contextualization goes. I’ve always taken it as a technical challenge to show what Filipino words like bucayo and manananggal mean without defining them in that direct but clumsy way that glossaries or footnotes provide. Importantly, Evelina went on to emphasize that these choices are, ultimately, for each author to make for his or her own good reasons, and that those choices deserve to be respected by other writers and readers.

As it happens, I’m one of the holdouts in the matter of italicization, and I premise my position on both technical and political grounds. First, in terms of readability, italics may seem intrusive—and if there’s too many of them in the text, that will certainly be true—but my pet theory is that it’s actually easier on the reader’s eye and mind to spot a non-English word coming up in the text and to prepare for it, rather than be surprised by something “foreign”, even if it’s one of our own. (Just imagine the confusion that words like “ate” (older sister), “pain” (bait), and “noon” (then) would make.) Personally, I don’t want my readers—especially in my fiction—stopping to wonder what specific words mean, which is why the older I get, the simpler my vocabulary becomes; I want the reader to grasp whole sentences, paragraphs, and scenes, and not to trip on individual words.

Politically, when I italicize Filipino words in an English text, I also mean to say that these words are special to me and to my culture, and I don’t want them to be diluted by a dominant foreign language, which is English. As far as I’m concerned, the whole book in English is already a translation of Filipino experience; most of the dialogue there was never spoken in English, in the first place.

I suppose it’s different when you’re writing in English as a minority in America, and you feel bound (as I would, in that situation) to claim and establish a parity between your mother tongue and English. And let’s face it—for many hyphenated minorities, especially second- and third-generation writers, English has become their mother tongue. When they write fiction about themselves, their characters will speak in English, and the odd Filipino word will be just that.

Indeed the issue goes beyond italicization; the question of when and how to use Filipino or other non-English words in an English text should be seriously pondered by every Filipino or Filipino-American (and Filipino-Canadian, etc.) writing in English, mindful that there are words and concepts in Filipino without exact translations in English, which might be better used as is. (And as Salman Rushdie once put it, “To unlock a language, look at its untranslatable words.”) However, one also needs to resist the urge to exoticize one’s writing by peppering it needlessly with native words and expressions just to add more “local color,” especially when ready translations are available.

I’ll go at greater length into matters of translation in another column-piece, but I’ll rest my case on this issue of italics for now, hoping that it adds a bit more asim to the global sinigang of language.

Penman No. 182: In NVM’s Footsteps

Posted on January 11, 2016 by penmanila

Penman for Monday, January 11, 2016

I’M WRITING this in Calapan, Oriental Mindoro, where I’ve come with a group of writers, most of them visiting Filipino-Americans, for the second and closing leg of the NVM Gonzalez Workshop, organized and led by NVM’s son Dr. Michael Gonzalez. Last year, 2015, marked the centenary of the late National Artist’s birth, and Myke thought that it would be fitting to hold the workshop, now on its sixth iteration, in the place most closely associated with his father, Mindoro.

NVM was actually born in my home province, Romblon (“about 60 kilometers and 40 years away,” I like to say), but he grew up in Mindoro, and wrote most of his works about its hardy people and their way of life, even when he moved to the United States. NVM died in 1999, but his memory remains fresh among his friends, colleagues, and former students on both sides of the Pacific. It was to honor that memory that Myke put this group together for both a workshop and a literary pilgrimage to the Philippines.

This year’s US-based contingent includes Mary Grace Bertulfo, who has written for television and children’s education and who runs a children’s creative writing workshop, Taleblazers, in Chicago; Anna Alves, a PhD student with the American Studies Program at Rutgers University in New Jersey; Chris “Kawika” Guillermo, a mixed-race Asian-American with Chinese, Filipino and Irish roots who has a PhD in English from the University of Washington, specializing in Asian and Asian-American fiction; Lisa Suguitan Melnick, a third-generation Filipina-American, an adjunct professor at the College of San Mateo and a contributing writer for PositivelyFilipino.com; Penelope Flores, a retired mathematician and educator from San Francisco State University; Myke Gonzalez, of course, who teaches Philippine Studies and Behavioral Science at the City College of San Francisco; and Evelina Galang, the workshop director, an accomplished fictionist who directs the Creative Writing program at the University of Miami.

Their local counterparts were Kat Cruz, a UP Business Administration graduate and company executive with a keen interest in writing; Meeko Camba, a young opera singer now studying Journalism in UP; Sarah Matias, a Creative Writing major who now runs Ant Savvy Creatives, a marketing and events company; Marily Orosa, a prizewinner publisher of coffee table books; Timmy Tuason, an expert in instructional design, materials development and project management; Jojo Hosaka, a surgeon and dog-show judge (and, like Timmy, a fellow fountain-pen enthusiast); Claire Agbayani, a graduate writing student at DLSU and PR practitioner; Judith Castillo, a teacher of English in Calapan; and Raul Manicad, an engineer, businessman, and guitarmaker. Myke and Evelyn were backstopped on the teaching staff by veteran fictionist Charlson Ong and myself.

We held the first part of the workshop from January 4 to 5 at the University of the Philippines in Diliman, where NVM had taught for many years in the 1950s, in the Gonzalo Gonzalez Reading Room of the College of Arts and Letters Library, which my office—the UP Institute of Creative Writing—administers as a repository of contemporary Philippine and Southeast Asian literature. From January 6 to 9, we moved to Calapan, where NVM used to go from their home in Mansalay to type out his manuscripts at the municipio, on paper that, Myke recalls, NVM apparently “borrowed” from the municipal government, whose stamp it bore.

The mixed composition of the group and the diversity of the participants’ backgrounds led to some very interesting discussions dealing with identity, race, language, and representation. While this was a writers’ workshop focused as much on technique as one’s philosophy of writing, inevitably the politics of writing took the foreground, given the Fil-Ams’ engagement with the issues that come with writing as a minority in America.

We talked about how the writer’s political positions define or feed into craft and technique, and how they shape the story itself. Understandably, given the environment they operate in, our US-based friends were keen on discussing the representation of race, of the Other, and the depiction of character in a racially or ethnically charged environment. We agreed that it was important to be accurate and to be fair in creating characters who will inevitably be seen to represent their race, whatever they may be; on the other hand, I interjected, it was just as important to remember that the character had first to succeed as an individual in the story, and that the character could even—and more interestingly—go against type; while we share many beliefs and practices as Filipinos, not all Filipinos think alike, and thankfully so.

The discussions also became a mutual revelation of what it was like to write as a Filipino and as a Filipino-American, and how we could be so similar yet also different in many ways. It wasn’t just the vocabulary, but the sensibility that came into play. In the end, we took the cue from NVM himself, who once famously explained his use of language thus: “I write in Filipino, using English.”

I learned a new word from Myke, who has a background in the social sciences—schismogenesis, promoted by the anthropologist Gregory Bateson in the 1930s, which roughly translates into how groups proliferate by breaking up. The context was the oft-made observation of how Fil-Ams and their organizations tend to fall apart because of personal and political differences (by one account I read, there are more than 3,500 Fil-Am organizations in Southern California alone)—a tendency we uniformly deplore. But Myke’s new word suggests a positive aspect, a way by which a race and its culture propagates itself.

We’d like to thank our hosts—the Madrigal-Gonzalez clan, for the use of the reading room in UP; Myke’s sister Selma, who spread out a very generous merienda for us; the Mother Butler Guild of Calapan, who conducted a charming putongan ceremony for the visitors; Florante Villarica, who has written a history of Oriental Mindoro and who had us over for dinner at his home; Anya Postma and the Mangyan Heritage Center, who made a wonderful presentation on Mangyan life and culture; and Chicago-based Almi Gilles, who lent us her their family’s beach house in Puerto Galera for our penultimate day in Mindoro.

And thanks, of course, to Myke and the Gonzalez family, for keeping their father’s flame alive.

Penman No. 181: A Designer on an Island

Posted on January 4, 2016 by penmanila

Penman for Monday, January 4, 2016

ONE OF the side benefits of our recent visit to Bohol was an opportunity to reconnect with an old friend and professional colleague, the prizewinning book designer Felix Mago Miguel, who has chosen to live and work in Bohol for the past ten years with his wife Amel and their five children.

Beng and I had known Felix for a long time, since she saw and bought some of his paintings and gifted the then-newlyweds with her own painting and some plates by the potter Lanelle Abueva-Fernando. (“The plates are all gone now, because we used them and would break one every year,” said Amel apologetically, “but the painting’s still there!”) Felix and I had worked together, as writer and designer, on some coffee table book projects, notably those on Philippine-American relations, the Mt. Apo geothermal project, and the Government Service Insurance System. After my early collaborations with the late, lamented Nik Ricio, it was a relief and a pleasure to find the young and talented Felix, who has rightfully taken over Nik’s mantle as one of the country’s most sought-after book designers.

We invited the couple over to lunch at our hotel and we had a nice long chat about life, work, and what it’s like to keep on top of your profession from an island far from the country’s business and cultural center.

“Honestly, it hasn’t been all that difficult,” said the former Manileño. “In fact, I didn’t tell my clients for a whole year that I was working from Bohol because they might worry about my accessibility and meeting deadlines and so on. But with the help of the Internet and by scheduling my trips to Manila, I’ve been able to cope with the demands of the job. I use WeTransfer and Google Drive to move large files online, on my SmartBro account.”

Amelia Zubiri was born in Bohol, but also grew up and went to school in Manila, where she and Felix met in UP Diliman, where Felix was a Fine Arts major, graduating in 1992. They decided to move to Bohol to get away from Manila’s toxic atmosphere and to raise their children, now aged 16 to 7, in a healthier and more relaxed environment; all the children—the twins Ulan Kalipay and Ulap Namnama, Angin Kalinaw, Araw Naasi, and Langit Biyaya (the only one born on the island)—have been home-schooled. Deeply spiritual, the Miguels have learned to repose their trust in Providence, and their faith has been well placed.

When a huge earthquake devastated Bohol on October 15, 2013—just two weeks before supertyphoon Yolanda ravaged the Visayas—the Miguels and their one-storey home emerged shaken but unscathed, and they shared their good fortune by helping out with relief efforts. “The earthquake was a life-changer for many Boholanos,” Amel reflected. “It encouraged many Boholanos who had left for jobs overseas to come home and spend more time with their families. Seeing the new houses they had painstakingly built crushed in seconds seemed to remind them that nothing was more important than time together.”

Most of these OFWs work as seafarers, an occupation historically favored by Visayans. “It’s not uncommon for a Boholano family to have one or two seamen working on ocean-going vessels,” said Amel. “You can tell the houses that they build with their remittances by little design elements like anchors and portholes,” added Felix, smiling.

Felix Mago Miguel’s own journey to the crest of the book design business is a story of good breaks, sheer talent, and perseverance. Now 44, he started out in 1996 by designing Soledad Lacson-Locsin’s landmark translations of the Noli and Fili for Bookmark. “I’d done book covers before, but this was the first time that the publisher, Lori Tan, let me do everything from cover to cover,” said Felix. Later that same year, another book project, Water in the Ring of Fire: Folktales from the Asia-Pacific, edited by Carla M. Pacis, won for Felix his first design award from the National Book Awards. Since then, he has designed over a hundred books, some of them winning him recognition from the National Book Awards and the Gintong Aklat competition.

It isn’t the awards, however, that drives him to excel in his craft, but the satisfaction that he gets out of seeing a happy client. The project that has given him the most pleasure has been XYZ: The Creativity of Jaime Zobel, which drew on Zobel’s three decades of work in photography and art. “Don Jaime was so ecstatic about the book that he told me he needed to take a Valium to calm down,” recalled Felix. It’s that kind of reception that drives Felix to spend long nights staring at a computer screen, poring over one image after another.

The most technically challenging was Cuaresma, put together by Cora Alvina and edited by Gilda Cordero-Fernando and Fernando Zialcita, and winner of the National Book Award in 2000. “This was before digital photography, and I had to work with a huge box of color slides,” said Felix. But then again, “The technical aspects of book design are often easier to deal with than some people behind the books,” Felix confessed.

Like me, he’s had his share of good book projects that, for some reason or another, went nowhere. He did get paid for work done, as I was, but it’s such a waste of labor and good material when a project that seemed so promising never sees the light of day, because someone in the production process fails to deliver, or because the clients themselves lose interest or change their minds. Thankfully for Felix and me—as I wrote in this column a few weeks ago—coffee table books remain in high demand, and I expect to be working with him again on one or two forthcoming projects soon. One current project he’s excited about is a book on native Philippine trees that he’s doing for the Lopezes.

While he’s based in Tagbilaran, Felix flies out to Manila to personally check on his projects in the press. This used to be done abroad for high-quality printing jobs, but local printers have expanded and improved significantly enough to take on the challenge. “Our best local printers like House Printers can now compete head to head with their counterparts in Hong Kong and Singapore,” Felix said. (House Printers produced one of my most recent books, the biography of former Sen. Ed Angara.)

He misses painting, and spoke wistfully about the last big painting he did, a mural for the Church of Gesu on the Ateneo campus in Quezon City. But the children, the Miguels said, seem to be taking intuitively to art; Felix and Amel have monitored their time online to make sure that they can attend to more active and creative pursuits, and it may not be long before this couple’s decision to forsake Manila for a southern island bears fruit beyond more beautiful books.

Penman No. 179: Pedestrian Pleasures

Posted on December 22, 2015 by penmanila

Penman for Monday, December 21, 2015

THERE’S NOTHING better we’d like to do on a weekend—unless we’re running off to some southern island or parts beyond—than to have a foot massage from our suki Tonton branch on West Avenue before taking in a movie and a Chinese or ramen dinner at Trinoma. In fact, we don’t even wait for the weekend to indulge ourselves in these pedestrian pleasures, but do this routine on a Tuesday and then again on a Thursday, whenever the spirit moves us.

Every other month or so, we do something special—we go down to Sta. Cruz (my students no longer have any idea where these districts and streets around Quiapo are), have a fried-chicken lunch at Ramon Lee’s, then check out our favorite ukay-ukay and Japanese-surplus shops on Avenida Rizal, happily carting home several bagfuls of glorious junk, with as much pleasure as we would’ve gotten from the flea markets of New York or Paris.

Beng and I cheerfully acknowledge that this must be one of the signs of aging—settling into a fairly small and thoroughly familiar comfort zone, and stepping out of it just often enough to keep things lively and to refresh the horizon. Or maybe I’m mainly speaking for myself, because Beng’s always been far more adventurous than me, especially culinarily speaking, and now and then exhales a wistful longing for some Indian food (which flusters me, because I can’t stand curry, recognizing only salt, pepper, garlic, onion, and soy sauce in the kingdom of spices and flavors).

The simple explanation is, ours is a generation used to walking a lot. And it wasn’t as if we had a choice. We grew up without cars—the richer kids had them, but not us—and even getting to the jeepney or bus stop meant walking. I remember, as a boy of nine or ten, walking from our rented place on Halcon Street along Boni Avenue in Mandaluyong to what was then Highway 54 (EDSA to you younger ones), crossing the highway, and then taking the bus to Gilmore Avenue, crossing the highway again, and walking several blocks to La Salle Green Hills (“Greenhills” was spelled as two words then)—lugging my heavy bag of books and notebooks, whose cheap unpadded leather cut into my hands. In the afternoon, I would do the same thing all over again, in reverse, unless a chauffeured classmate took pity on me and gave me a ride.

But as torturous as that routine was, it was nothing compared to the literally kilometric walks that our elders took. One of my favorite walking stories is that of the late NVM Gonzalez, who walked many kilometers from their barrio in Mindoro to the poblacion, where he could type his manuscripts in the municipio, making the long trek back in the afternoon (and when his contributions returned months later, rejected by some editor, his father would kid him and say, “Your stories are like homing pigeons!”). That’s a story I like to tell my writing students, who—with the fanciest computers and the Internet at their fingertips—will still sometimes complain about not having “enough material” or “enough time” to produce their first drafts.

Another story I recall having read somewhere involves Bienvenido Santos and Diosdado Macagapagal, who—as students of the University of the Philippines back when it was just on Padre Faura Street in Manila—walked to school together from their lodgings in Tondo. And until his death some years ago, my uncle Juan, who must have been in his nineties, thought nothing of walking the seven kilometers of mountain road between his home in Guinbirayan to the poblacion of Sta. Fe in Romblon, just to deposit the cash in his pocket to his savings account.

I myself took to walking for my health a few years ago when I was diagnosed with diabetes, and had to undergo a radical lifestyle change. Three or four laps around the UP Oval every day, Broadway blaring in my ears, quickly took care of the problem; I lost 45 pounds in five months (some of which I’ve regained since then, but my blood stats still look good).

But walking, of course, is never just a chore and never just exercise to the willful and the observant. I’ve used my long walks around campus as thinking time, composing paragraphs in my head, mulling over turns of phrase and gentler ways of expressing unpleasant truths (the sad corollaries of holding an administrative post). I enjoy the scenery—both natural and human—and store striking details, scenes, and vignettes in my head that I can use for my stories. Once, walking towards the Carbon market in Cebu, I found myself on a street full of sellers of cut flowers, in the midst of which emerged a dark, wiry man, bare from the waist up, heaving over his head a huge basket full of red roses—a veritable Charles Atlas, bearing the weight of all that beauty. That haunting image became the germ of a story I would title “Delivery,” the tale of a lie and its terrible if unintended consequences.

And many of my sharpest memories of my foreign sorties are from long walks taken on fabled boulevards and strange alleyways, very often leading to unexpected discoveries off the tourist guidebooks: a pen shop in Edinburgh, a Filipina hotel worker taking a quick puff from a balcony in Como, a pair of fierce guard dogs prowling the perimeter of a mansion in Johannesburg, beneath a copious spray of jacaranda blossoms.

So it was in this quest of adventure that Beng and I took her sister Jana and our niece Eia on a walking tour of downtown Manila a couple of weeks ago (a zone my friend Krip Yuson affectionately calls “the armpit of the city”), to reacquaint them—newly returned from many years in New York—with home, in all of its bewildering, exasperating, ammoniac intensity. We took them to our Japanese-surplus suki on Avenida and then to lunch at Ramon Lee, before essaying Escolta and the Art-Deco innards of the First United Building; we lamented the loss by fire of the old Savory Restaurant, but pressed on to Chinatown for bagfuls of hopia and ma chang (sampling the goodies both at Polland and Eng Bee Tin) before turning into Ongpin and re-emerging into Sta. Cruz and its amalgam of gold and grime.

It was a day well spent, much of it on foot, and while our soles may have complained, our spirits tingled with reawakened excitement.

Penman No. 178: So You Want to Do a Coffee Table Book

Posted on December 15, 2015 by penmanila

Penman for Monday, December 14, 2015

PEOPLE OFTEN ask me what it takes to produce a coffee table book. As a writer and editor, I’ve been involved with quite a few of them over the past twenty years. Just a couple of weeks ago, I was happy to attend the launch of one I co-wrote with Exie Abola and Felice Sta. Maria, Lighting the Second Century, produced for Meralco by the prizewinning Studio 5 group of publisher Marily Orosa.

While I suspect I know the answer, the first thing I tell anyone who asks me is, “What do you want a coffee table book for?”

Coffee table books are not cheap, running into the millions to produce—and, with few exceptions, they don’t make money for their publishers. So why even bother? Why does every year bring a plethora of new CTBs off the presses?

Many of those books don’t even come to market—they’re never meant to be sold or to make their investment back, and therein lies the reason for their existence: not to make money so much as to make an impression, not even to the general public but among a select group of readers, fellow connoisseurs, enthusiasts, and avatars of a certain thing or idea, to whom they can be given away as promotional material.

Because they’re generally not for-profit projects and because they require a sizable investment, CTBs are almost always conceived and funded by large institutions—corporations, foundations, universities, and the government—whose leaders have found some special reason to commission a CTB.

That reason is usually to commemorate and to celebrate an important milestone—the founding of an institution, the centenary of a founder, the completion of a major undertaking. CTBs can also be used to introduce or promote a new initiative—say, a province’s tourism program. Some CTBs may seem downright frivolous and extravagant, but many do serve a higher purpose beyond public relations, as visual records of our social and economic history,

But why a book, and why a coffee table book? Even and especially in this digital age—abounding with possibilities online and with new media—print still suggests permanence and prestige. The Web reaches far more people and is practically free, but many see it as an ephemeral medium, lacking the solidity and credibility of a book in the hand. For people and institutions seeking to perpetuate some shining moments and memories, the appeal and cachet of a CTB can be hard to resist.

CTBs are relatively new on the local publishing scene, and it wasn’t until the late 1970s when Gilda Cordero Fernando came out with such landmark tomes as Turn of the Century and A Question of Heroes that this new category of “desirable object” emerged. My own first exposure to CTBs was an epic challenge, when I edited the 10-volume Kasaysayan: The Story of the Filipino People for Readers’ Digest Asia in 1998, working with and learning from such legends as our editorial consultant, the late writer Doreen Fernandez, the late designer Nik Ricio, and our indefatigable project director, Tere Custodio.

Institutions usually go to PR or ad agencies for CTB projects, which are too complicated for in-house PR units to do all by themselves. They can also be put together and undertaken by people like me, Tere, or Marily who’ve had some experience in the work involved, but even I have to assemble a crew of first-rate professionals who can deliver good work on schedule.

CTBs are, first of all, conceptualized by the client in consultation with the writer or the PR specialists. While top management can and should give the marching orders early on—purpose, theme, scope, audience, treatment, budget—it’s best if a mid-level person with some understanding of media were designated to represent the client in dealings with the creatives, with full authority to streamline decisions and processes. (My worst nightmare would be to deal with a whole board of directors, each one of whom will be dipping into the editorial pie and making a general mess of things.)

Aside from the client, the CTB team will typically comprise the project director or manager; the head writer and his or her assistants; the executive editor; the book designer or art director; the photographer; and a production or editorial assistant in charge of logistics—handling money, setting up appointments, liaising with the client, following up the paperwork.

Many future problems can be solved right at the conceptualization stage. If the book’s purpose, scope, and audience are clear from the start, expensive adjustments can be avoided later on. Schedules, budgets, and deliverables have to be established and stipulated in a contract, leaving a little wiggle room for exigencies.

A CTB is picture-intensive, and will typically have a ratio of 60/40 or even 70/30 in terms of images to text. This means that there’s absolutely no excuse in a CTB for bad photography, bad design, and bad printing. If you can’t afford to come up with a good-looking product—never mind the text for the time being—then save your money and go for a regular, black-and-white book, not a CTB. Take note that a good designer could cost more than a good writer. (My pet peeves design-wise include designers who get too fancy with typography or insist on laying out text over an image, compromising readability.)

That said, showing off a well-designed book with awful text—poorly written and riddled with grammatical errors and misspellings—will be much like going to town with a date with the looks but also the brains of a lovebird (not that some people would mind). So invest in a good writer, one possessing a mastery not only of the language but also of the material, and with the patience and maturity to deal with both the client and his or her fellow creatives.

I’ve often found that the actual writing is the easiest and most pleasurable part of the job. Dealing with and interviewing clients can be quite stressful, and there’s a saturation point one reaches with almost any project, no matter how interesting it is.

Like any other book, CTBs also require sharp editors who can look over the writers’ shoulders. I never mind being edited myself, if the editor knows what he or she is doing. (If I don’t have the time to write the books myself, I’ll sometimes offer to do the editing.) CTBs, surprisingly enough, often reveal their lack of editorial oversight in their most visible and therefore vulnerable parts—in their titles, picture captions, and the front and back matter, which tend to be the last pieces of text to come in and are easily overlooked. I’ve seen expensive and glossy books with spelling errors on their title pages!

A good CTB should be a pleasure to read and to own. It should be a showcase of the art of good writing and good design. But above all, beyond being a plaything for creatives, it should do what it was meant to do—provide useful information in a visually engaging way. The best CTBs will retain their value over time and even become heirloom pieces on their own. That’s something worth keeping in mind next time somebody with more money than sense cries, “I want a coffee table book!”

Pinoy Penman 3.0

The continuing chronicles of Jose Dalisay Jr., aka Butch Dalisay, a Filipino collector of old fountain pens, disused PowerBooks, '50s Hamiltons, creaky cameras and typewriters, VW spare parts, poker bad beats, and desktop lint.

Category Archives: Pinoys